The big four tech platforms spent over $400bn on AI in 2025. How will this new platform shift work?How is it most useful?Where will the value capture be and the value destruction?
For B2B marketers, strategic accounts aren’t just strategic – they’re essential. Join demand gen experts John Johansen and Suzy Krohn for 5 inside tips that have optimized conversions for their programs, and helped their sales teams win strategic accounts....
The MQL isn’t dead—it just doesn’t work anymore. Traditional MQL systems were built for speed: capture contact information as quickly as possible, minimize friction, move on. But here’s what changed: the depth of knowledge a prospect has before...
B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, generational nuances, and the real vs. perceived buyer journey. You’ll find out where your buyers spend time, which...
Two forces are redefining modern B2B growth: the rise of AI-powered decision making and the increasing importance of discoverability as a direct path to revenue. Drawing on original research from more than 2,300 senior marketing and IT leaders, we will examine how AI...
