The connecting point for targeting & segmentation strategies

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The 2021 B2B Marketing Exchange live event originally scheduled for June 7-9, 2021 in Scottsdale, Arizona has been canceled. Click here to read more »

What To Expect

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to finetune your strategy, this event will provide hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners.

Tracks

Bringing focus to the unique nuances of ABM. Our content tracks cover everything from content strategy to campaign measurement — all through a highly targeted lens.

Sessions

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With a combination of strategic, conceptual sessions and highly tactical case studies. We’re also bringing back our crowd-pleasing workshops, roundtables and certifications.

Registrants

Bringing together B2B marketing and sales professionals from all around the world. Connect with practitioners and C-level execs across functions to expand your knowledge and community.

Our agenda will hit on trends driving the next generation of ABM, such as:

Applying intent and signal data

Orchestrating sales and marketing motions

Creating targeted omnichannel content offers

Building Account-Based Experiences (ABX)

I really enjoyed my virtual experience attending the B2BMX. It was by far my favorite experience out of all the virtual events I attended this year.

Emily Sarver
Spectrum Reach

Intelligent Matchmaking

Our AI-powered virtual platform taps into your specific interests to match you with the right sessions, sponsors, speakers and peers!

Digital Networking

Whether you’re participating in a topical roundtable, speaker meet-and-greet or connecting 1:1 with an attendee, our turnkey platform makes it easy for you to network with your fellow attendees.

"Great virtual networking event where I was able to get some ABM best practices from peers."