B2B Marketing Exchange - Next-Level ABM

Achieving Go-To-Market Success With ABM

Back by popular demand

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For more than a decade, the B2B Marketing Exchange event and community have been helping revenue teams drive success. Last year, #B2BMX: Next Level ABM debuted to more than 1,000 professionals, who rated the event 4.5 out of 5. Now, as B2B teams navigate a new, hybrid world where ABM is imperative, the online experience is back by demand! Here, marketers of all levels will score the tactics, tools and strategies needed to engage and build relationships with key accounts across all channels. Join us for three days of networking and learning from ABM all-stars full of expert advice and real-world examples to achieve go-to-market success with account-based plays and experiences.
Tracks
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Bringing focus to the unique nuances of ABM. Our content tracks cover everything from content strategy to campaign measurement — all through a highly targeted lens.
Sessions
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Enjoy a combination of strategic, conceptual sessions and highly tactical case studies for specific levels of ABM expertise. We’re also bringing back our crowd-pleasing workshops, roundtables and certifications.
Registrants
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We’re bringing together B2B marketing and sales professionals from all around the world to learn from each other. Connect with practitioners and C-level execs across functions to expand your ABM knowledge and community.

Our agenda will hit on trends driving the next generation of ABM, such as:

Actioning intent and signal data
Transforming ABM plays to Account-Based Experiences
Focusing on quality over quantity
Creating killer content for the entire buying group
Orchestrating sales & marketing motions
Finding alignment across teams

I really enjoyed my virtual experience attending the B2BMX. It was by far my favorite experience out of all the virtual events I attended this year.

Emily Sarver

Emily Sarver
Spectrum Reach

Intelligent Matchmaking

Our AI-powered virtual platform taps into your specific interests to match you with the right sessions, sponsors, speakers and peers!

Digital Networking

Whether you’re participating in a topical roundtable, speaker meet-and-greet or connecting 1:1 with an attendee, our turnkey platform makes it easy for you to network with your fellow attendees.

"Great virtual networking event where I was able to get some ABM best practices from peers."

Brett Beilfuss

Brett Beilfuss
Paycor

"B2B Marketing Exchange was an amazing experience with such a diverse set of companies and leaders sharing their wisdom and experience."

Gary Kamikawa

Gary Kamikawa
Amazon

ABM Centric Marketplace

Connect with 30+ martech vendors and solution providers that support ABM strategies.

Save with Our Group Rates

Save up to $150 on each pass when you register together with two of your colleagues.

Featured Sessions

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MicroMarketing - By Greg Verdino

Greg Verdino

Author of MicroMarketing

Brandi Starr

Tegrita

Brandi Starr
Andy Crestodina

Andy Crestodina

Orbit Media Studios

Maureen Jann

NeoLuxe Marketing

Maureen Jann

#B2BMX produced by

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Deadline: DECEMBER 15, 2023

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