The 2019 B2B Marketing Exchange is less than a week away! Not to toot our own horn, but we’ve developed our best agenda yet, jam-packed with over 60 sessions spread across six topical tracks focusing on sales enablement strategies, account-based marketing, channel...
The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing efforts to...
B2BMX is less than two weeks away! The three-day event includes 90+ sessions and will be jam-packed with tactical takeaways, workshops, networking opportunities and more. But don’t just take our word for it. Here’s what our B2BMXperts community said they are most...
B2B companies dedicate more than a quarter (28%) of their total marketing budget to content marketing programs, and 38% plan increase their content marketing budget, according to Datanyze. Carlos Abler, Leader of Content Marketing and Strategy at 3M, will explore new...
Expectations for B2B marketing executives are at an all-time high, and that’s not expected to change anytime soon. To meet those expectations, marketing executives must perform at near PhD levels to drive pipeline and build relationships with potential customers. In...
