JDA Software Exec Discusses Role Of Cause Marketing In B2B

B2B marketers have a lot on their plate: demand generation, lead nurturing, ABM and more. But marketers shouldn’t get so lost chasing after leads that they forget about the big picture and the powerful affect they have over brand image and building customer loyalty and trust. By prioritizing cause marketing, organizations can not only give … Read more

Finny Friday: Digital Pi To Spill Details On ‘Secret Sauce’ Campaign

Add It To Your Calendar In today’s crowded B2B landscape, it’s more difficult than ever for marketers to break through the noise. So why focus on just one channel when you can take a triple-threat approach to reaching your target buyers? That’s exactly what Digital Pi, a Marketo consulting agency, did with its “Secret Sauce” … Read more

What’s There To Look Forward To At #B2BMX 2019? Hear From The Experts

B2BMX is less than two weeks away! The three-day event includes 90+ sessions and will be jam-packed with tactical takeaways, workshops, networking opportunities and more. But don’t just take our word for it. Here’s what our B2BMXperts community said they are most looking forward to at this year’s event. “As someone who has changed industry … Read more

You Decide: Which Company Should Win The First Ever B2B’s Choice Award?

This year at the B2B Marketing Exchange, we’re introducing a brand new category to the Killer Content Awards and opening up voting to the public, so you’ll pick the winner for our first-ever B2B’s Choice Award. We’ve narrowed down the list to six finalists and asked each to submit a video explaining — in one minute … Read more

B2Brie: Is Your Content Marketing Strategy Swiss Cheese?

A refined, effective content marketing strategy is a lot like Brie cheese — it takes the right ingredients, equipment, skill and time to perfect. The best Brie cannot be made overnight, and the same principles apply to content marketing. B2B organizations must have a dedicated content marketing team, adequate budget and the right martech tools … Read more

LinkedIn Shares The Story Behind Its Morning Talk Show Made Just For Marketers

Submit your 2019 Killer Content Awards nomination today! × Dismiss alert There’s “The Daily Show with Trevor Noah,” “Live with Kelly & Ryan” and now, thanks to LinkedIn, there’s even a talk show for marketers. “Live with Marketers” is LinkedIn’s own morning talk show, created by marketers for marketers. It’s so good, LinkedIn even won … Read more

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