SiriusDecisions’ Christine Polewarczyk Shares Tips For Building 360-Degree Audience Engagement

Content fuels campaigns, but the positive customer experiences garnered from the right content help accelerate and close more deals. During the opening session of the Content2Conversion track, Christine Polewarczyk, Service Director, Content Strategy and Operations at SiriusDecisions will share tips and best practices for forming a top-class, enterprise-wide content strategy that delivers high-quality content experiences. … Read more

G2 Crowd’s Adam Goyette: Blend Of Personalized Content & Creativity Key To ABM Success

Only 23% of marketers say their ABM program are exceeding or greatly exceeding organizational expectations, according to Demand Gen Report research. In a panel discussion at B2BMX, Adam Goyette, VP of Marketing at G2 Crowd, will offer tips to help B2B brands optimize ABM execution and outperform organizational expectations. Goyette discussed the crucial role of personalization … Read more

LeadMD CEO Chats Seeing ABM Through A New, Buyer-Centric Lens

ABM adoption is on the rise and marketers are reaping the benefits — in fact, 86% say it boosts win rates. According to Justin Gray, Founder and CEO of LeadMD, the key to outperforming organizational expectations is developing an ABM strategy that is buyer centric and rooted in the right metrics. Gray shared his thoughts … Read more

Connecting The Dots In The Buyer Journey Requires Getting In The Mind Of A Sales Rep, Says SiriusDecisions’ Christina McKeon

B2B buyers are increasingly expecting consumer-like experiences. In order for marketers to satisfy buyer needs and create a seamless journey, they must first ensure they are in tune with sales. Christina McKeon, Service Director of Portfolio Marketing at SiriusDecisions, will dive into the details of achieving marketing and sales alignment during her B2BMX session, “Driving … Read more

The Sessions The #B2BMX Team Can’t Wait To Attend

The 2019 B2B Marketing Exchange is less than a week away! Not to toot our own horn, but we’ve developed our best agenda yet, jam-packed with over 60 sessions spread across six topical tracks focusing on sales enablement strategies, account-based marketing, channel ecosystems and more.  No matter what your area of focus is, there’s a session that each … Read more

What’s There To Look Forward To At #B2BMX 2019? Hear From The Experts

B2BMX is less than two weeks away! The three-day event includes 90+ sessions and will be jam-packed with tactical takeaways, workshops, networking opportunities and more. But don’t just take our word for it. Here’s what our B2BMXperts community said they are most looking forward to at this year’s event. “As someone who has changed industry … Read more

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