SiriusDecisions’ Christine Polewarczyk Shares Tips For Building 360-Degree Audience Engagement
Content fuels campaigns, but the positive customer experiences garnered from the right content help accelerate and close more deals. During the opening session of the Content2Conversion track, Christine Polewarczyk, Service Director, Content Strategy and Operations at SiriusDecisions will share tips and best practices for forming a top-class, enterprise-wide content strategy that delivers high-quality content experiences. […]
G2 Crowd’s Adam Goyette: Blend Of Personalized Content & Creativity Key To ABM Success
Only 23% of marketers say their ABM program are exceeding or greatly exceeding organizational expectations, according to Demand Gen Report research. In a panel discussion at B2BMX, Adam Goyette, VP of Marketing at G2 Crowd, will offer tips to help B2B brands optimize ABM execution and outperform organizational expectations. Goyette discussed the crucial role of personalization […]
LeadMD CEO Chats Seeing ABM Through A New, Buyer-Centric Lens
ABM adoption is on the rise and marketers are reaping the benefits — in fact, 86% say it boosts win rates. According to Justin Gray, Founder and CEO of LeadMD, the key to outperforming organizational expectations is developing an ABM strategy that is buyer centric and rooted in the right metrics. Gray shared his thoughts […]
Connecting The Dots In The Buyer Journey Requires Getting In The Mind Of A Sales Rep, Says SiriusDecisions’ Christina McKeon
B2B buyers are increasingly expecting consumer-like experiences. In order for marketers to satisfy buyer needs and create a seamless journey, they must first ensure they are in tune with sales. Christina McKeon, Service Director of Portfolio Marketing at SiriusDecisions, will dive into the details of achieving marketing and sales alignment during her B2BMX session, “Driving […]
SiriusDecisions’ Erin Bohlin Explains How AI Can Cure ‘Buying Group Blindness’
AI is more than just a buzzword. It is a business imperative for B2B brands to better understand their consumers, improve their marketing campaigns and get ahead. Erin Bohlin, Senior Research Director of Demand Creation Strategies at SiriusDecisions, spoke to Demand Gen Report ahead of her session at B2BMX to chat about the value of […]
The Sessions The #B2BMX Team Can’t Wait To Attend
The 2019 B2B Marketing Exchange is less than a week away! Not to toot our own horn, but we’ve developed our best agenda yet, jam-packed with over 60 sessions spread across six topical tracks focusing on sales enablement strategies, account-based marketing, channel ecosystems and more. No matter what your area of focus is, there’s a session that each […]
Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His #B2BMX Keynote
The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing efforts to buyer preferences and needs. This may sound simple, but it’s not […]
What’s There To Look Forward To At #B2BMX 2019? Hear From The Experts
B2BMX is less than two weeks away! The three-day event includes 90+ sessions and will be jam-packed with tactical takeaways, workshops, networking opportunities and more. But don’t just take our word for it. Here’s what our B2BMXperts community said they are most looking forward to at this year’s event. “As someone who has changed industry […]
‘Content Marketing Is Hard… But It Can Save The World’ Says Carlos Abler In Exclusive Q&A
B2B companies dedicate more than a quarter (28%) of their total marketing budget to content marketing programs, and 38% plan increase their content marketing budget, according to Datanyze. Carlos Abler, Leader of Content Marketing and Strategy at 3M, will explore new trends in content marketing at B2BMX 2019. Ahead of his session, Abler caught up […]
Industry Expert Jeff Pedowitz Shares Thoughts On The PhD-Level Performance Expectations Of B2B Executives
Expectations for B2B marketing executives are at an all-time high, and that’s not expected to change anytime soon. To meet those expectations, marketing executives must perform at near PhD levels to drive pipeline and build relationships with potential customers. In this discussion, Jeff Pedowitz, President and CEO of The Pedowitz Group, shares themes and trends […]
Best Of The #B2BMX LinkedIn Takeover
The 2019 B2B Marketing Exchange is less than a month away! Soon, B2B marketers from all over will gather in Scottsdale, Ariz. to get inspired and prepared to tackle the latest trends, market conditions and buyer realities with gusto. Last week, we asked our sponsors, speakers and attendees to participate in a #B2BMX LinkedIn takeover. The rules were simple: share a short […]
DemandGen CEO David Lewis Shares Tips To Map Out The Right Path For Digital Transformation
Buying the latest “shiny new toy” available in the B2B marketplace is a common occurrence, oftentimes leaving businesses with a new tool in their tech stack that they never get to leverage to its fullest extent. This is because a lot of planning must be done when transforming your business, positioning teams to learn and […]
Exclusive Q&A: Speaker Liz Cope Talks About The Thrill Of Being A Champion Of Change
Before Liz Cope expanded her view of solutions that could give partners easy access to marketing materials shared by ARO, a division of Ingersoll Rand, she had never heard of what ultimately caught her eye — partner relationship management software. In a Channel Track presentation at the B2B Marketing Exchange, Cope will review the martech, […]