SiriusDecisions’ Christine Polewarczyk Shares Tips For Building 360-Degree Audience Engagement

Content fuels campaigns, but the positive customer experiences garnered from the right content help accelerate and close more deals. During the opening session of the Content2Conversion track, Christine Polewarczyk, Service Director, Content Strategy and Operations at SiriusDecisions will share tips and best practices for forming a top-class, enterprise-wide content strategy that delivers high-quality content experiences. […]

G2 Crowd’s Adam Goyette: Blend Of Personalized Content & Creativity Key To ABM Success

Only 23% of marketers say their ABM program are exceeding or greatly exceeding organizational expectations, according to Demand Gen Report research. In a panel discussion at B2BMX, Adam Goyette, VP of Marketing at G2 Crowd, will offer tips to help B2B brands optimize ABM execution and outperform organizational expectations. Goyette discussed the crucial role of personalization […]

LeadMD CEO Chats Seeing ABM Through A New, Buyer-Centric Lens

ABM adoption is on the rise and marketers are reaping the benefits — in fact, 86% say it boosts win rates. According to Justin Gray, Founder and CEO of LeadMD, the key to outperforming organizational expectations is developing an ABM strategy that is buyer centric and rooted in the right metrics. Gray shared his thoughts […]

Connecting The Dots In The Buyer Journey Requires Getting In The Mind Of A Sales Rep, Says SiriusDecisions’ Christina McKeon

B2B buyers are increasingly expecting consumer-like experiences. In order for marketers to satisfy buyer needs and create a seamless journey, they must first ensure they are in tune with sales. Christina McKeon, Service Director of Portfolio Marketing at SiriusDecisions, will dive into the details of achieving marketing and sales alignment during her B2BMX session, “Driving […]

SiriusDecisions’ Erin Bohlin Explains How AI Can Cure ‘Buying Group Blindness’

AI is more than just a buzzword. It is a business imperative for B2B brands to better understand their consumers, improve their marketing campaigns and get ahead. Erin Bohlin, Senior Research Director of Demand Creation Strategies at SiriusDecisions, spoke to Demand Gen Report ahead of her session at B2BMX to chat about the value of […]

The Sessions The #B2BMX Team Can’t Wait To Attend

The 2019 B2B Marketing Exchange is less than a week away! Not to toot our own horn, but we’ve developed our best agenda yet, jam-packed with over 60 sessions spread across six topical tracks focusing on sales enablement strategies, account-based marketing, channel ecosystems and more.  No matter what your area of focus is, there’s a session that each […]

What’s There To Look Forward To At #B2BMX 2019? Hear From The Experts

B2BMX is less than two weeks away! The three-day event includes 90+ sessions and will be jam-packed with tactical takeaways, workshops, networking opportunities and more. But don’t just take our word for it. Here’s what our B2BMXperts community said they are most looking forward to at this year’s event. “As someone who has changed industry […]

Best Of The #B2BMX LinkedIn Takeover

The 2019 B2B Marketing Exchange is less than a month away! Soon, B2B marketers from all over will gather in Scottsdale, Ariz. to get inspired and prepared to tackle the latest trends, market conditions and buyer realities with gusto.  Last week, we asked our sponsors, speakers and attendees to participate in a #B2BMX LinkedIn takeover. The rules were simple: share a short […]

Exclusive Q&A: Speaker Liz Cope Talks About The Thrill Of Being A Champion Of Change

Before Liz Cope expanded her view of solutions that could give partners easy access to marketing materials shared by ARO, a division of Ingersoll Rand, she had never heard of what ultimately caught her eye — partner relationship management software. In a Channel Track presentation at the B2B Marketing Exchange, Cope will review the martech, […]

Get Updates

Complete the form below to get event updates.

Deadline: DECEMBER 15, 2023

Fill out my online form.

Sponsorship Opportunities

Fill out my online form.