The B2B Marketing Exchange is a just a month away, and I’ve got to tell you, people are excited. Which is understandable considering the 2019 event is on track to be our biggest yet. For one, we’ve added new items to our agenda, including the CMO...
Industry research shows a majority of marketers (55%) plan to allocate more of their budget for influencer marketing in 2019. Lee Odden, CEO and Co-Founder of TopRankMarketing, will discuss influencer marketing trends and how marketers can maximize their marketing...
Sixty-four percent of marketers find using AI-powered tools very valuable to their organization, and AI adoption rates are only expected to increase in the coming years, according to industry research. In a B2BMX session, Samantha Stone, Founder and CMO of The...
This year at the B2B Marketing Exchange, we’re introducing a brand new category to the Killer Content Awards and opening up voting to the public, so you’ll pick the winner for our first-ever B2B’s Choice Award. We’ve narrowed down the list to six finalists and...
Who says B2B brands can’t be fun? For the comedian, producer and former B2B marketer Tim Washer, dropping the serious tone that is often implied with B2B business can help you stand out among the crowd and make a connection with buyers. In a keynote session at the B2B...
