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Why Attend #B2BMX West?
#B2BMX West is where top B2B marketers solve the industry’s biggest challenges, share innovative strategies, and network with leaders across all marketing functions. Join us this February to gain practical, data-driven insights you can take back to your team.
Top 5 Reasons To Attend #B2BMX West
SOLUTIONS TO TOP CHALLENGES
From self-service buyer journeys to AI integration, every session tackles key challenges with actionable insights and growth-focused strategies.
MEANINGFUL NETWORKING
Join CMOs, Directors, and decision-makers in focused events like the CMO Exchange and B2B Mentors program. Build real, valuable connections.
ACTIONABLE CONTENT TRACKS
Five focused tracks ensure your team leaves with strategies to drive 2025 success. Divide, conquer, and share the knowledge.
BREAKING THROUGH THE NOISE
Expanded workshops let you apply new frameworks directly to your plans. All-Access Pass holders get hands-on, guided learning.
TOP VENDORS IN ONE PLACE
Meet top marketing solution providers in the Marketplace during meal breaks and networking. Find tools to enhance your strategy.
Who Attends #B2BMX West?
#B2BMX West attracts a diverse group of senior marketers, demand generation experts, content strategists, and sales leaders from top B2B companies. Attendees include CMOs, VPs of Marketing, ABM specialists, and other decision-makers eager to network with peers and gain insights from industry experts. Here’s a glimpse of the professionals who join us at #B2BMX West:
- Chief Marketing Officer
- Head of / VP of Marketing, Go-To-Market, Communications, Global Marketing, Marketing Strategy, ABM
- Director of Marketing
- Director of Demand Generation
- Director of ABM
- Director of Digital Marketing
- Director of Content Marketing
- Marketing Manager/Specialist
- Copywriter/Content Marketing
- Digital Marketing Manager
- Analyst/Marketing Operations
- Program Manager
From self-service buyer journeys to AI integration, each session addresses high-impact marketing challenges with actionable solutions. Expect deep dives into growth-focused strategies that go beyond the “fluff.”
Get a preview of our content line-up:
If you don’t see your title, don’t fret! If you’re in a marketing role (or marketing adjacent) and want to learn more about driving B2B success in 2025, #B2BMX West is the place for you.
Networking Designed For Real Connections
Connect with CMOs, Directors, and other decision-makers at tailored networking events like the CMO Exchange and B2B Mentors program. These aren’t just meet-and-greets—every opportunity is designed to help you foster valuable relationships.
Explore the complete networking experience:
Bring Your Team & Save
Maximize your team’s experience with our group discount—save 30% when three or more colleagues attend! With five core tracks spanning key B2B marketing priorities, your team can divide and conquer to explore topics like ABM strategies, demand generation, and more. Attending as a group ensures you’ll return with actionable insights to support every department’s 2025 objectives:
Demand Gen Summit
Ideal for demand generation specialists, campaign managers, and marketing operations professionals who want to refine lead generation and nurture strategies.
ABM In Action Live!
Perfect for ABM marketers, strategists, and program managers focused on crafting targeted account-based experiences.
Sales Impact Summit
A must-attend for sales leaders, sales enablement pros, and marketing professionals aligning cross-functional teams for revenue impact.
Content2Conversion
Designed for content marketers, copywriters, and brand managers aiming to create high-performing, action-driving content.
GTM Strategy
Best suited for marketing strategists, business development leaders, and growth-focused executives building scalable go-to-market playbooks.
Justify Your Trip
Need help making the case to your manager? We’ve got you covered! Our Justify Your Trip letter outlines the value and ROI you’ll gain by attending #B2BMX West. Show your manager how the event will help you uncover cutting-edge strategies, learn from industry experts, and make valuable connections that will benefit your organization.
Meet Leading Solution Providers In The #B2BMX Marketplace
Explore cutting-edge solutions from top marketing solution providers during meal breaks and networking sessions. Whether you’re looking to enhance your tech stack or explore new innovations, the Marketplace is your chance to meet with providers ready to support your goals.
Interested in sponsorship?
Blueprint Your Path To Success
Register now and join a community that’s shaping the future of B2B marketing.
Return with strategies to lead your team confidently in 2025.