JOIN THE WAITLIST SPONSOR

February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

JOIN THE WAITLIST SPONSOR
Q

out with the old,

in with b2bmx

Ready to ditch the same-old playbook? Join B2BMX to replace outdated theory with tested solutions you can actually take back to your team. Connect with industry leaders, level up your tech stack, and walk away with practical tools.

 

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Who You'll Meet

B2BMX attracts a powerhouse audience of decision-makers, thought leaders, and trailblazers in B2B marketing and sales. From senior executives shaping strategy to hands-on practitioners driving results, this is where marketing innovators, growth strategists, and technology pioneers come together.

Exchange ideas, discover cutting-edge solutions, and build meaningful connections with a variety of attendees including:

TOP-TIER SESSIONS

From self-service buyer journeys to AI integration, each session analyzes high-impact marketing challenges with actionable solutions. Dive deep into growth-focused strategies that go beyond the “fluff.”
VIEW the 2026 AGENDA

PRACTICAL ANSWERS TO COMPLEX PROBLEMS

From DIY buyer journeys to AI-powered moves, every session hits hard with real solutions and growth-driven game plans.

HIGH-VALUE NETWORKING

Connect with CMOs, Directors, and top decision-makers at exclusive networking events. Leave with authentic connections to take with you outside of Carlsbad.

TACTICAL LEARNING TRACKS

Targeted tracks guarantee your team walks away equipped with strategies to crush 2027 goals. Split up, dive in, and bring back the insights.

HANDS-ON WORKSHOPS

Enhanced workshops empower you to integrate new frameworks directly into your strategies. All-Access Pass holders enjoy hands-on, expert-led learning.

PREMIER INNOVATION MARKETPLACE

Engage with top solution providers during dedicated Marketplace hours, networking events and more. Uncover tools to supercharge your strategy.

NETWORKING FOR REAL CONNECTIONS

Skip the small talk – connect with CMOs, Directors, and decision-makers at B2BMX through high-impact networking. From happy hours to marketplace meetups that deliver real business value, build real relationships with the people who influence deals, budgets, and partnerships. Walk away with actionable connections and a powerful executive network that lasts beyond the event.
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What Attendees have to say

“B2BMX continues to be one of the most practical conferences in B2B marketing. The sessions go beyond theory and focus on real systems, real data, and what’s actually working right now.”

Andy Bissonette
Glover U

“B2BMX consistently delivers one of the most valuable experiences in B2B marketing. I always leave with new perspectives on how to better align marketing with revenue, improve campaign strategy, and bring more innovation into our programs.”

Michelle Palmer
Cruxocm

“B2BMX was the first B2B marketing conference I’ve attended, and it set the bar high. From the user-friendy app where I was able to connect with people and register for events, to the beautiful setting in Carlsbad, to the industry speakers and sponsors, everything was very well done.”

Melissa Casey
The Starr Conspiracy

Between the sessions, the conversations, and the energy in the room — I left genuinely fired up about what’s possible. I came away with new ideas, new connections, and a long list of things I can’t wait to bring back to the team.

Kaitlin Miller
HME

“B2B Marketing Exchange brings the sharpest minds in marketing into one room. If you’re serious about growth and real connections, this is where you need to be.”

Gavin Fears
House of Etch

“I love this conference! I know that when I attend B2BMX I will not only walk away with actionable tactics to bring back to my organization, but I’ll have a deeper understanding of current and upcoming industry trends that I can speak intelligently about.”

Amy McWilliams
Proteus Discovery

“B2BMX is one of those rare events that manages to be both genuinely enjoyable and highly valuable. The speaker lineup is outstanding, with thoughtful perspectives from marketers and industry leaders who are actually doing the work. It’s a great place to connect with other B2B marketers, share what’s working, and walk away with practical ideas you can bring back to your team right away.”

Ellie Sherven
Scale Computing

“The expo floor consistently felt active and well-attended, but it was still easy to stop, chat, and truly listen. I also appreciated the many opportunities for casual, candid conversations beyond formal demos.”

Yovany Jerez
ATT

“B2BMX was an amazing experience, based on the content I learned at the event, I was already able to implement key takeaways into my organization immediately after the conference was over!”

Kerry Fortman
Lyra Health

“The three days were packed with constant, high-impact learning; the sessions and workshops were both relatable and thought-provoking. Beyond the educational value, the networking was second to none. I connected with peers across various career paths and stages, building meaningful professional relationships that I’m excited to maintain.”

Jackie Patterson
Henry Schein

B2BMX 2026 Wrapped

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