Ⓒ 2024 Emerald X, LLC. All rights reserved.
Conference Overview
This year’s theme, Building Bridges, Breaking Barriers, reflects our mission to create deeper connections and dismantle the challenges B2B marketers face in a rapidly evolving landscape. B2B Marketing Exchange West provides an exclusive, hands-on environment tailored for real-world application, giving attendees tools and insights they can directly implement in their strategies. What makes #B2BMX different? We go beyond high-level theories, focusing on actionable, no-fluff content led by experts who bring practical, career-defining advice. This isn’t just an event; it’s a hub of knowledge, innovation, and community that helps you redefine success.
ADDRESSING TOP CHALLENGES B2B MARKETERS FACE, SUCH AS:
BREAKING THROUGH THE NOISE
Today's buyers are researching on their own, requiring more self-service experiences. Marketers are tasked with delivering relevant, authentic and hyper-personalized content/messaging.
DOING MORE WITH LESS
Sizes of orgs have shrunk, and so have budgets. Marketers are constantly being asked to do more with less while maintaining profitable growth.
MEASUREMENT & ATTRIBUTION
Marketing teams struggle to properly measure and manage performance, and show the C-Suite reflections of marketing's contribution to overall financial performance.
AI ADOPTION
Research shows 45% of marketers are starting to experiment with AI tools, while 29% said they’ve infused AI into their daily workflows. Many are still grappling with how to better understand and embrace various forms of AI to streamline everyday tasks - whether big or small.
Get Immediate Insights From Best-In-Class Speakers
Join 50+ of the brightest minds in B2B as they share practical insights that you can immediately apply to your marketing efforts. Our “no-fluff” experts will share actionable takeaways on the latest trends in marketing, including embracing AI, measurement and attribution, and the cookie-less future. Don’t miss this opportunity to reimagine your marketing strategies in real-time and connect with leaders from brands like Ernst & Young, Cisco, Gravity Global, Momentum ITSMA and more.
Agenda
We’re hard at work building out the agenda and speaker lineup for this year’s event. In the meantime, you can see an overview of this year’s event schedule below!
The Content Tracks
Demand Gen Summit
Refine demand strategies with sessions on lead generation, campaign optimization, and nurturing tactics that deliver measurable results.
ABM In Action Live!
Discover advanced approaches to account-based marketing, from strategic account planning to executing high-impact ABM programs.
Sales Impact Summit
Equip your team with strategies for aligning sales and marketing, enabling sales empowerment, and driving impactful revenue growth.
Content2Conversion
Dive into content-driven approaches that enhance brand storytelling, fuel customer engagement, and turn leads into loyal clients.
GTM Strategy
Uncover go-to-market plays that boost brand impact, improve targeting, and drive cohesive, cross-functional success across channels.
Three Days of Actionable Insights & Connections
DAY 1
Monday, February 24
Start your B2BMX West experience with interactive workshops, case studies, the CMO Exchange (invite-only), and our fan-favorite campfire Keynote session, featuring Roderick Jefferson. Don’t miss the exclusive networking reception in the evening—an ideal way to kick off the event by building relationships in an informal, beautiful setting.
DAY 2
Tuesday, February 25
Dive into keynotes, breakout sessions, and collaborative roundtables across five focused tracks. With a focus on demand generation, ABM, sales impact, content, and GTM strategy, this day is all about fine-tuning your approach with hands-on insights. Plus, enjoy a special keynote from marketing mogul Neil Patel!
DAY 3
Wednesday, February 26
Close out the event with dynamic sessions and an exclusive second workshop day for All-Access pass holders. The day also includes sessions with renowned B2B experts, who’ll cover new ways to navigate the latest marketing trends, from AI to data-driven strategies.
Industry Expert Speakers
#B2BMX West brings together a roster of powerhouse speakers who are not just leaders but pioneers in B2B marketing. Each speaker offers unique, real-world expertise that spans strategy, demand gen, ABM, content marketing, and more. Expect actionable insights from top industry executives, innovators, and practitioners who live and breathe B2B. These experts go beyond high-level ideas to deliver concrete strategies, case studies, and best practices you can immediately put to work. The 2025 lineup already includes experts such as Neil Patel, Roderick Jefferson, and Mason Cosby.
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Pass Options
Choose from two pass types to get the best conference experience possible:
- Standard Pass: Includes access to all keynotes, breakout sessions, case studies, networking receptions, and on-demand access post-event.
- All-Access Pass: Everything in the Standard Pass, plus access to two exclusive workshops (on Monday and Wednesday) and participation in our B2B mentorship program for one-on-one conversations with industry leaders.
Register using the link below to secure the pass type of choice and start planning your ultimate B2B experience!