As B2B buyers’ expectations for relevant, personalized experiences continue to rise, so has the bar for marketing teams to take the boring out of B2B and deliver exceptional engagements and content that stand out from the competition. And in this digital age, B2B orgs simply cannot afford to NOT think outside the box.
With the 2024 Killer Content Awards, we’re celebrating the brands that not only put innovation at the forefront of their strategies, but also let their creative juices flow to surprise and delight audiences. Nominations are now open, and we can’t wait to see all the fresh campaigns and approaches that came to fruition over the past year.
Every year, we receive hundreds of nominations from companies across industry verticals and of all sizes and marketing approaches. After the nominations phase closes, our editorial team will narrow down the pool to a list of finalists. Our executive team will then assess the finalists and select winners.
Don’t miss the opportunity to be spotlighted in our annual Killer Content Awards report and across our various event and content properties. This year, we’ll be celebrating through an exclusive (in-person!) awards ceremony during the B2B Marketing Exchange in Scottsdale, Ariz. in February 2024.
Want to learn more about the Killer Content Awards? Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at firstname.lastname@example.org and we’ll be happy to help!
There are 14 categories in all, in addition to our new B2B’s Choice Award. You can submit nominations for the following categories:
Please note that final winner selections and categories will vary based on overall response to a specific category. If we believe your content is Finny worthy, but would better fall in a different category, we’ll be in touch!
Super Early-Bird Deadline:
September 30th, 2023, 11:59 PM ET
Submission Cost: $149
November 30th, 2023, 11:59 PM ET
Submission Cost: $249
Extended through December 29th, 2023, 1 PM ET
Submission Cost: $349
Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10.
Given that this is an annual awards program, we ask that nominating companies submit content and campaigns that were executed between February 2023 and February 2024.
We will be hosting the Killer Content Awards ceremony during our B2B Marketing Exchange in Scottsdale, Ariz. in February 2023. We will plan to reach out to winners directly ahead of time so people can plan to attend the event and ceremony. Keep a close eye on your email inbox because we’ll be sending you relevant news and updates leading up to the big reveal.
Our goal is to give our audience and attendees the power to select the winner for this new award. We will open voting for our community to decide which brand deserves the accolade. The winner will be announced during the 2024 Killer Content Awards ceremony in Scottsdale.
For one, we will spotlight all winners with a fantastic celebration. (More details to come!) We also have our Killer Content Awards report and press release, which will be launched after the ceremony.
While we look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we find our Finny winners. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use new formats and platforms to create compelling content experiences. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule” is that your brand has a business-to-business operation.