Nancy Harhut
Chief Creative OfficerHBT MarketingNancy gets people to act. Her specialty is blending best-of-breed creative with behavioral science to prompt response.
A frequent speaker at industry conferences, Nancy’s shared her passion with audiences internationally and all over the US.
She and her teams at HBT Marketing work with numerous B2B clients and have won over 200 awards for digital and direct marketing effectiveness.
Check out her award-winning book, “Using Behavioral Science in Marketing, Drive customer action and loyalty by prompting instinctive responses," published by Kogan Page and currently being translated into 9 languages.
9 Brain Science Secrets that Drive B2B Behavior
Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental ener…Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from…Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy. To make your marketing messages persuade people to act, you need to trigger these decision defaults. And you want easy, effective ways to do th…Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy. To make your marketing messages persuade people to act, you need to trigger these decision defaults. And you want easy, effective ways to do that. In this example-jammed workshop you’ll discover the 9 decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages get results. Takeaways: •Discover how to easily increase engagement and response to emails, ads, and webpages with messaging that triggers automatic, instinctive behavior – including one tactic that makes people four times more likely to buy right away • Find out how your creative can strategically tap the mental shortcuts customers and prospects use to make their buying decisions -- including the magic word that gets people to agree with you before they even finish reading what you wrote • See numerous examples of in-market creative that demonstrate how to effectively add proven brain science principles to your campaigns to lift ROI -- including one campaign that increased purchase intent by 13%Show MoreClick the title to see all detailsShow More
Avoid the Costly Mistakes Today’s Marketers Make with B2B Messages
Sometimes it’s not what you say but how you say it. B2B marketers often learn this the hard way … if we learn it at all. The truth is you can have al…Sometimes it’s not what you say but how you say it. B2B marketers often learn this the hard way … if we learn it at all. The truth is you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages sti…Sometimes it’s not what you say but how you say it. B2B marketers often learn this the hard way … if we learn it at all. The truth is you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages still fall flat. In this short, example-stuffed session discover the 7 big messaging mistakes you likely make. As well as the quick fixes that’ll increase your KPIs. You’ll see the common, but costly com…Sometimes it’s not what you say but how you say it. B2B marketers often learn this the hard way … if we learn it at all. The truth is you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages still fall flat. In this short, example-stuffed session discover the 7 big messaging mistakes you likely make. As well as the quick fixes that’ll increase your KPIs. You’ll see the common, but costly communication errors that tank campaigns today. And gain some easy ways to overcome them by creating messages designed to work with your customer’s brain and not against it. Takeaways: • The easiest and most overlooked way to increase revenue (7x more effective says the B2B Institute) • The misconception about your audience that costs you sales—and makes you look LESS intelligent • The simple way to rewrite a headline that’s proven to boost engagement up to 140% Show MoreClick the title to see all detailsShow More