Avoid the Costly Mistakes Today’s Marketers Make with B2B Messages
Sometimes it’s not what you say but how you say it. B2B marketers often learn this the hard way … if we learn it at all.
The truth is you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages still fall flat.
In this short, example-stuffed session discover the 7 big messaging mistakes you likely make. As well as the quick fixes that’ll increase your KPIs.
You’ll see the common, but costly communication errors that tank campaigns today. And gain some easy ways to overcome them by creating messages designed to work with your customer’s brain and not against it.
Takeaways:
• The easiest and most overlooked way to increase revenue (7x more effective says the B2B Institute)
• The misconception about your audience that costs you sales—and makes you look LESS intelligent
• The simple way to rewrite a headline that’s proven to boost engagement up to 140%
Speakers
More Information
Related Sessions
AI Eats the World
The big four tech platforms spent over $400bn on AI in 2025. How will …The big four tech platforms spent over $400bn on AI in 2025. How will this new platform shift work?How is it most useful?Where will the value capture be and the value destruction?The big four tech platforms spent over $400bn on AI in 2025. How will this new platform shift work?How is it most useful?Where will the value capture be and the value destruction?The big four tech platforms spent over $400bn on AI in 2025. How will this new platform shift work?How is it most useful?Where will the value capture be and the value destruction?Show MoreClick the title to see all details
Building a Sexy Brand in an Unsexy Industry
B2B isn’t boring - it’s human. Behind every buying decision is a perso…B2B isn’t boring - it’s human. Behind every buying decision is a person, and in a world run on relationships, trust, and reputation, the mechanism for growth is the same whether you’re building on LinkedIn or anywhere else: people buy from brands the…B2B isn’t boring - it’s human. Behind every buying decision is a person, and in a world run on relationships, trust, and reputation, the mechanism for growth is the same whether you’re building on LinkedIn or anywhere else: people buy from brands they believe in. In this session, Elfried Samba makes the case for human-to-human brand building as the most powerful growth lever in modern B2B. As paid media becomes more expensive and less reliable, t…B2B isn’t boring - it’s human. Behind every buying decision is a person, and in a world run on relationships, trust, and reputation, the mechanism for growth is the same whether you’re building on LinkedIn or anywhere else: people buy from brands they believe in. In this session, Elfried Samba makes the case for human-to-human brand building as the most powerful growth lever in modern B2B. As paid media becomes more expensive and less reliable, the brands pulling ahead are those that turn attention into trust, trust into community, and community into revenue. Elfried brings first-hand operating experience to the stage. As former Global Head of Social Content at Gymshark, he helped scale one of the world’s most influential community-led brands by turning social audiences into cultural believers. Today, through his agency Butterfly Effect, he works with brands including Netflix, Bumble, Formula E, Square, LinkedIn, Adobe, and Vodafone, helping them build community-powered growth engines that compound over time. Alongside this, Elfried is also one of LinkedIn’s most influential creators, with a fast-growing audience built by applying the same community-first principles in real time - proving that the rules of brand, community, and trust work just as powerfully in B2B as they do in consumer culture. Attendees will leave with a clear, practical framework for community insurance - the signals, behaviors, and habits that help brands defend against volatility, build belief at scale, and grow even when performance marketing stops performing. This isn’t about vibes or vanity metrics. It’s about building trust like a system and capitalising on it.Show MoreClick the title to see all detailsShow More
