Michael Latchford
Senior Vice President of Partner Marketing & Global SolutionsPipeline360Michael Latchford is Senior Vice President of Partner Marketing & Global Solutions at Pipeline360, where he helps leading technology companies accelerate growth through modern partner engagement, ecosystem marketing, and data-driven demand strategies. He is also the curator and host of The Voice of Partner Marketing, an in-person and virtual series where marketing leaders share insights, best practices, and real-world learnings to help shape the future of partner marketing.
With more than two decades of experience in the B2B MarTech industry, Michael has built and led high-impact teams and global marketing initiatives. Over the years, he has helped scale new growth initiatives, design partner-led go-to-market strategies and align sales and marketing teams around what truly drives impact.
Earlier in his career, he held leadership roles at Foundry (formerly IDG) and TechTarget, where he spent more than a decade helping shape the partner marketing category.
Partner Ecosystems: The Art & Science of Driving Demand in an AI World
Ecosystems are a key driver of growth and innovation in today’s technology landscape. As companies increasingly rely on partnerships to expand reach a…Ecosystems are a key driver of growth and innovation in today’s technology landscape. As companies increasingly rely on partnerships to expand reach and accelerate revenue, partner marketing is evolving into a powerful engine for demand generation an…Ecosystems are a key driver of growth and innovation in today’s technology landscape. As companies increasingly rely on partnerships to expand reach and accelerate revenue, partner marketing is evolving into a powerful engine for demand generation and measurable business impact. Join Michael Latchford, SVP of Partner Marketing & Global Solutions at Pipeline360, in conversation with Melissa Ross, Principal of Partner Marketing at PagerDuty, …Ecosystems are a key driver of growth and innovation in today’s technology landscape. As companies increasingly rely on partnerships to expand reach and accelerate revenue, partner marketing is evolving into a powerful engine for demand generation and measurable business impact. Join Michael Latchford, SVP of Partner Marketing & Global Solutions at Pipeline360, in conversation with Melissa Ross, Principal of Partner Marketing at PagerDuty, Jeff Kahn, Director of Global Partner Marketing at Confluent, and Ann Marie Woodburn, Vice President of Marketing at MontyCloud, as they explore the art and science behind partner-driven demand. The discussion will highlight how modern teams design ecosystem programs that generate real demand, navigate attribution in an AI-driven marketing world, and collaborate across marketing, sales, and operations to turn partnerships into measurable pipeline. Show MoreClick the title to see all detailsShow More
