Partner Ecosystems: The Art & Science of Driving Demand in an AI World
Ecosystems are a key driver of growth and innovation in today’s technology landscape. As companies increasingly rely on partnerships to expand reach and accelerate revenue, partner marketing is evolving into a powerful engine for demand generation and measurable business impact.
Join Michael Latchford, SVP of Partner Marketing & Global Solutions at Pipeline360, in conversation with Melissa Ross, Principal of Partner Marketing at PagerDuty, Jeff Kahn, Director of Global Partner Marketing at Confluent, and Ann Marie Woodburn, Vice President of Marketing at MontyCloud, as they explore the art and science behind partner-driven demand. The discussion will highlight how modern teams design ecosystem programs that generate real demand, navigate attribution in an AI-driven marketing world, and collaborate across marketing, sales, and operations to turn partnerships into measurable pipeline.
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