February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q

February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q
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Joey D’Agostino

Joey D’Agostino

Vice PresidentIntentsify

Joey D’Agostino is Vice President at Intentsify, where he helps B2B marketers turn buyer intent and data-driven insights into measurable pipeline and revenue impact. With a focus on modern demand strategy and go-to-market alignment, Joey works closely with marketing leaders to drive smarter engagement across the buyer journey. He is passionate about helping teams move beyond signal collection to true activation—aligning data, channels, and messaging to engage buyers at the right moment and turn insight into action at scale.

Tue Mar 1012:30 PM – 1:00 PMBreakout 1: Luna 1-3

Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach

In this Q&A session, Allan Kirkpatrick, Account-Based Marketing Lead for Deloitte Canada, joins Intentsify to discuss how his team has scaled acco…In this Q&A session, Allan Kirkpatrick, Account-Based Marketing Lead for Deloitte Canada, joins Intentsify to discuss how his team has scaled account-based marketing using intent data to drive measurable business impact. The discussion examines h…In this Q&A session, Allan Kirkpatrick, Account-Based Marketing Lead for Deloitte Canada, joins Intentsify to discuss how his team has scaled account-based marketing using intent data to drive measurable business impact. The discussion examines how intent data has credentialized internal capabilities, helps align sales and marketing, secured executive buy-in, and enabled deeper personalization across account-based go-to-market strategies. Fro…In this Q&A session, Allan Kirkpatrick, Account-Based Marketing Lead for Deloitte Canada, joins Intentsify to discuss how his team has scaled account-based marketing using intent data to drive measurable business impact. The discussion examines how intent data has credentialized internal capabilities, helps align sales and marketing, secured executive buy-in, and enabled deeper personalization across account-based go-to-market strategies. From always-on ABM programs to targeted deal support, Allan shares how Deloitte has operationalized ABM at scale and is delivering measurable contributions to profitable growth.Show MoreClick the title to see all detailsShow More

SessionSession TypeSessionSession Track
Allan Kirkpatrick
Allan KirkpatrickAccount Based Marketing Lead, Deloitte Canada
Joey D’Agostino
Joey D’AgostinoVice President, Intentsify
Allow Registration:No
Capacity Unlimited:No