Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach
In this Q&A session, Allan Kirkpatrick, Account-Based Marketing Lead for Deloitte Canada, joins Intentsify to discuss how his team has scaled account-based marketing using intent data to drive measurable business impact. The discussion examines how intent data has credentialized internal capabilities, helps align sales and marketing, secured executive buy-in, and enabled deeper personalization across account-based go-to-market strategies. From always-on ABM programs to targeted deal support, Allan shares how Deloitte has operationalized ABM at scale and is delivering measurable contributions to profitable growth.
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