Building an Actionable Go-To-Market Plan Executives Actually Approve
Most go-to-market plans don’t fail because the product is weak. They fail because product strategy and revenue planning never truly connect.
In this practical, step-by-step session, Pam Didner breaks down the foundation of an actionable GTM plan, starting with how to clearly define your customer, collaborate effectively with sales and product teams, and translate strategy into a plan your GTM team can actually execute. Designed for marketers who need to prove impact and earn executive buy-in, this session focuses on alignment, clarity, and execution—not theory.
You’ll walk away with:
- A practical framework to align product strategy across marketing and sales, and track the KPIs executives care about
- GTM strategies you can customize and deploy immediately
- AI prompts to accelerate research, messaging, and planning
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