ABM Certification: Foundations

The Demandbase Foundations ABM Certification covers the groundwork for a successful ABM strategy, including Sales & Marketing alignment, building a Target Account List, and making ABM focused decisions around your Marketing mix. The Certification Syllabus includes: ABM Foundations Sales and Marketing Alignment Building Your Target Account List Marketing within an ABM Environment Measurement, Metrics and […]

VIRTUALIZED 2021

The most successful marketers have always been those that were agile enough to adjust to the times. Well, in a world of social distancing, great marketing today means having a digital-first strategy to create engaging virtual experiences that drive pipeline and revenue. Welcome to VIRTUALIZED, a digital conference with a certification course dedicated to teaching […]

Virtual Events Certification

When physical events were canceled due to COVID-19, the impact reverberated across industries, professions and livelihoods. Despite all this, almost overnight, marketers and event managers rolled up their sleeves and transformed physical events into dynamic, virtual experiences. Now, 93% of marketing leaders plan to continue virtual events in the future. To help ensure your virtual […]