ABM Certification: Foundations

February 25
12:00 pm – 2:30 pm ET




The Demandbase Foundations ABM Certification covers the groundwork for a successful ABM strategy, including Sales & Marketing alignment, building a Target Account List, and making ABM focused decisions around your Marketing mix.

  • The Certification Syllabus includes:
  • ABM Foundations
  • Sales and Marketing Alignment
  • Building Your Target Account List
  • Marketing within an ABM Environment
  • Measurement, Metrics and KPIs – Technology to Fuel Your ABM Strategy

Additional Details
This course is intended to serve anyone who is interested in learning the foundations of Account-Based Marketing. No prior knowledge is required.

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Deadline: DECEMBER 15, 2023

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