Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale — especially in B2B. Yet most teams are still fighting 2026’s rising costs with a 2019 mindset. In this session, we’ll deconstruct how high-performing B2B...
Sometimes it’s not what you say but how you say it. B2B marketers often learn this the hard way … if we learn it at all. The truth is you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages still fall flat. In...
This candid session from the world’s brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their business,...
Moderator: Rick Robinson – Senior Vice President at DemandFactor Panelists: Greg Brown – Vice President of Marketing at Melissa Data, Whitney Goldstein – Head of Marketing at Gorilla Logic, and Terry Arnold – Senior Director of Demand Strategy...
Most B2B marketing is built for activity, not impact. Buying groups see more messages, more ads, and more events than ever, yet very little actually moves a deal forward. In this session, we’ll break down how modern GTM teams design intentional moments across the full...
