We’re looking at more dashboards than ever, but don’t see eye to eye. We track more metrics than ever, but disagree on what they mean. We want to be data-driven, but it takes weeks to get a half-baked answer. There’s no denying, we as marketeers have gotten really...
As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing...
