A fast‑paced, interactive session where modern B2B marketers separate facts from myths about KPIs, data quality, and lead management. Hear how connected lead flows, upstream data governance, and pipeline‑first metrics turn messy, multi‑channel demand into cleaner,...
Most GTM orchestration is built on account rollups. It looks clean in dashboards, but it breaks down in execution: you can’t see who showed interest or which topic drove it, so you don’t know what your next step should be. Join Influ2’s Doug Madey and Ed...
Most B2B revenue teams have thoughtful go-to-market strategies, modern martech stacks, and talented people. Yet revenue outcomes still fall short. Why? Because the bottleneck is no longer strategy, it’s execution. In this session, LeanData Tara Montanez will explore...
Here’s what most teams miss: pipeline is often decided before it ever reaches your CRM. Buyers form preferences and narrow options long before an opportunity is created, meaning much of the competitive advantage is already won before you even see it. Josh Baez, Sr....
Even mature ABM programs face an uncomfortable reality: traditional intent-driven lead generation doesn’t consistently translate into measurable pipeline. In a crowded Enterprise DevSecOps market, JFrog needed to improve precision and activation within its broader...
