Jon Miller

Season 06, Episode 07

Unspam Your Brand: Account Intelligence For Smarter GTM

Featuring: Jon Miller, CMO of Demandbase

Spam isn’t just unwanted emails — it’s talking at people instead of with them. In the latest episode of the B2BMX podcast, Host Klaudia Tirico is bringing listeners back to the Scottsdale stage for Jon Miller’s keynote, “Unspam Your Brand: Account Intelligence For Smarter GTM.” 

Throughout this episode, Miller will show you exactly how you can start using account intelligence to spot opportunities earlier, engage with prospects more intelligently and close deals faster. You’ll learn:  

  • Why GTM fragmentation forces smart people to do stupid things (like spam their buyers);   
  • How to develop your own Account Intelligence strategy and inject relevance into every step of every buying process; and  
  • Practical tips and campaign ideas you can implement at your company right away.  

 

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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