Season 06, Episode 06

How To Meet Your Customers Where They Are With ABM

Featuring: Carried Feord, Global Head of ABM for ServiceNow - Desiree Daniels, Global ABM Lead for Google - Ryan Yoo, Head of Product Marketing at Folloze

It’s time to head back to the B2B Marketing Exchange in Scottsdale: No airplane ticket or pass needed. Hosts Klaudia Tirico and Kelly Lindenau are bringing listeners back to the #B2BMX stage to revisit “How Google Cloud & ServiceNow Meet Their Customers Where They Are With ABM,” featuring Folloze’s Ryan Yoo, Google Cloud’s Desiree Daniels and ServiceNow’s Carrie Feord.  

Throughout their session, the experts uncovered how exactly ABM teams could identify, understand and engage their target accounts. Specifically, the trio discussed how to: 

  • Leverage a blended model between 1:1 and 1:many to scale globally across regions and verticals; 
  • Build account-based experiences based on well-defined content programs to support their account segmentation strategy; and 
  • Stay agile without making sacrifices on personalization or brand and data compliance. 

Tune into episode 6 to learn all about those takeaways and more! 


B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.