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Season 01, Episode 14

How To Make Video Marketing A Money Maker

Featuring: Candyce Edelen, Andreas Hauke, Paul Casinelli

Over the past five years, we’ve seen video explode. What was once a blip on marketers’ radar has become an integral format to engage, educate and nurture buyers at all stages of the decision-making process. Why? Because buyers today crave content that’s not just helpful and valuable; they want content that’s easily to consume and react to.

During this panel discussion, Candyce Edelen of PropelGrowth, Andreas Hauke of Hauke Digital, and Paul Casinelli formally of BrightCove offer tactical best practices that can help B2B brands bolster their video marketing efforts. During their discussion, the panelists touch on everything from:

  • The different types of videos and storytelling approaches;
  • How brands can video plan that’s aligned to buyer needs and brand differentiators;
  • Ways to scale video production at all budgets; and
  • Using data and analytics to optimize video performance and ROI.
B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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