Over the past five years, we’ve seen video explode. What was once a blip on marketers’ radar has become an integral format to engage, educate and nurture buyers at all stages of the decision-making process. Why? Because buyers today crave content that’s not just helpful and valuable; they want content that’s easily to consume and react to.
During this panel discussion, Candyce Edelen of PropelGrowth, Andreas Hauke of Hauke Digital, and Paul Casinelli formally of BrightCove offer tactical best practices that can help B2B brands bolster their video marketing efforts. During their discussion, the panelists touch on everything from:
- The different types of videos and storytelling approaches;
- How brands can video plan that’s aligned to buyer needs and brand differentiators;
- Ways to scale video production at all budgets; and
- Using data and analytics to optimize video performance and ROI.