Craig Rosenberg

Season 05, Episode 01

How 2020 Strengthened Collective Revenue Generation For High-Performing B2B Brands

Featuring: Craig Rosenberg, Gartner

Host Klaudia Tirico is picking up right where she left off with the season five premiere of the #B2BMX Podcast! While the season-four send-off featured an interview with Gartner’s Craig Rosenberg and a sneak peek into his keynote at the in-person B2B Sales & Marketing Exchange (#B2BSMX), the season-five opener features a highly anticipated replay of Rosenberg’s session. 

As the opening keynote for the #B2BSMX event, Rosenberg’s insights helped set the stage for the entirety of the event (and this podcast!). Tune in now to learn all about the heightened need for consistent, omnichannel communication and the renewed focus on ideal customer profiles (ICPs). Specific takeaways from the session include:  

  • Why organizations must focus on ICPs to meaningfully engage with best-fit accounts;  
  • Best practices of modernizing orchestration practices to coordinate consistent messaging across all departments and channels; 
  • How to adapt to the new B2B buyer behaviors and demands; 
  • The importance of adjusting to the changing realities surrounding the abundance of content available to buyers; and 
  • Much more!

 

RELATED LINKS

B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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