Season 05, Episode 10

Don’t Be Afraid To Embrace The Messiness Of The 2020s

Featuring: Marcus Sheridan

With 33% of buyers preferring seller-free buying experiences, organizations must strike the balance between offering self-service options while still connecting with their buyers — something the majority are struggling to do.

In the latest episode of the #B2BMX podcast, Host Klaudia Tirico sits down with one of #B2BMX’s featured speakers Marcus Sheridan, who’s scheduled to deliver a keynote and host an exclusive workshop in Scottsdale. The pair discuss the ever-changing world of virtual, hybrid and in-person events, address the challenges presented by seller-free buying journeys and tease Sheridan’s sessions in Scottsdale.

Throughout their conversation, Sheridan provides a sneak peek into the topics he’ll address in his keynote, such as:

  • The three tools organizations need on their websites to supplement buyers’ desires for self-service journeys;
  • How to create a hybrid event that incentivizes in-person attendance without compromising quality for virtual attendees;
  • Tips and tricks to establish rapport with buyers as they self-navigate through their journeys;
  • The divides and hurdles that are still keeping sales and marketing from achieving total alignment;
  • The five questions that move the needle for content engagement; and
  • Much more!

To ensure you don’t miss out on any of Sheridan’s nuggets of wisdom, take advantage of our exclusive #B2BMX podcast code (B2BMXPOD) to receive 50% off your ticket. What are you waiting for? Register now!


B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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