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Season 05, Episode 09

User-Generated Content: A B2B Marketer’s Secret Weapon

Featuring: Christina Kay, ResellerRatings

Marketers can spend all day preaching the value prop of their solution — but what will build the most credibility is user-generated content (UGC).  Today’s episode of the #B2BMX podcast features host Klaudia Tirico and Christina Kay, VP of Marketing for ResellerRatings, as the pair provide a sneak peek into Kay’s #B2BMX session “User-Generated Content: Why You Need It To Help Drive Sales + How To Do It.”

The pair dive into the best practices of UGC, such as how to identify the best customers to approach and the limitless content options it provides. Throughout the pod, Kay walks listeners through the benefits of UGC — such as generating deeper brand trust and gaining product insights. Specific topics of discussion include:

  • UGC’s transition from the B2C space to B2B, and the specific benefits of it;
  • The lessons involved with negative feedback and the importance of being humbled;
  • Inspiration and examples to get marketers started with UGC;
  • Immediate actionable insights and takeaways that attendees can expect from Kay’s sessions; and
  • Much more!


Kay will dive deeper into these insights throughout her presentation at the in-person #B2BMX — make sure to take advantage of our exclusive #B2BMX podcast code (B2BMXPOD) to receive 50% off your ticket. What are you waiting for? Register now!


B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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