Creating Content That Pushes The Mental “Buy” Button
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible…
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Is Responsive Design Killing Content Marketing?
By Boaz Grinvald, CEO, BrightInfo According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI)…
“Unteaching” Customers And Breaking Through The Noise With Challenger Marketing
Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger…
New Survey Examines Latest Content Trends
In Demand Gen Report‘s 2013 Content Preferences Survey, B2B buyers revealed that they rely on content more than…
Why Content Is King In The New Retail Era
Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have…
Data Quality Top Concern Of Tech Marketers, Survey Reveals
The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation…
5 Steps to an Irresistible Content “Sandwich”
By Pawan Deshpande, Founder and CEO, Curata Many content marketers struggle to “feed the content beast” with a…
Why Are 76% of Content Marketers Forgetting Sales Enablement?
By Tony Zambito, a buyer persona consultant and a veteran in the buyer person 24%. That is it.…
Will B2B User Marketing Be The Next Big Thing?
By Tony Zambito, a buyer persona consultant and a veteran in the buyer person The wave of digital…
Content And Commerce Have Finally Converged!
By Alicia Fiorletta, Senior Editor, Retail TouchPoints Image courtesy of Retail TouchPoints Well, sort of. Based on attendance…
