‘Content Marketing Is Hard… But It Can Save The World’ Says Carlos Abler In Exclusive Q&A
B2B companies dedicate more than a quarter (28%) of their total marketing budget to content marketing programs, and…
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Industry Expert Jeff Pedowitz Shares Thoughts On The PhD-Level Performance Expectations Of B2B Executives
Expectations for B2B marketing executives are at an all-time high, and that’s not expected to change anytime soon.…
Best Of The #B2BMX LinkedIn Takeover
The 2019 B2B Marketing Exchange is less than a month away! Soon, B2B marketers from all over will gather in Scottsdale, Ariz. to…
DemandGen CEO David Lewis Shares Tips To Map Out The Right Path For Digital Transformation
Buying the latest “shiny new toy” available in the B2B marketplace is a common occurrence, oftentimes leaving businesses…
Exclusive Q&A: Speaker Liz Cope Talks About The Thrill Of Being A Champion Of Change
Before Liz Cope expanded her view of solutions that could give partners easy access to marketing materials shared…
What Industry Experts Have To Say About #B2BMX
The B2B Marketing Exchange is a just a month away, and I’ve got to tell you, people are excited. Which is…
Lee Odden Divulges Key Ingredients For Influencer Marketing Success
Industry research shows a majority of marketers (55%) plan to allocate more of their budget for influencer marketing…
The Marketing Advisor Network’s Samantha Stone Discusses Authentic Marketing In The Age Of AI
Sixty-four percent of marketers find using AI-powered tools very valuable to their organization, and AI adoption rates are…
You Decide: Which Company Should Win The First Ever B2B’s Choice Award?
This year at the B2B Marketing Exchange, we’re introducing a brand new category to the Killer Content Awards and…
Exclusive Q&A: Keynote Speaker Tim Washer Discusses Humanizing B2B With Empathy, Humor
Who says B2B brands can’t be fun? For the comedian, producer and former B2B marketer Tim Washer, dropping…
