Lee Odden: “B2B Doesn’t Have To Mean Boring To Boring”
“Are you not entertained!?” a marketer yells as they watch their email open rates and E-book download numbers…
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Is A Killer Content Award Within Your Grasp?
Are you eager to experiment with your content? Do you push your team to test new storytelling methods,…
JDA Software Exec Discusses Role Of Cause Marketing In B2B
B2B marketers have a lot on their plate: demand generation, lead nurturing, ABM and more. But marketers shouldn’t…
Finny Friday: How JDA Software Built An Entire Blog Series Around Uplifting Women
Add It To Your Calendar The gap between marketing and sales may be closing, but the gender gap…
The ‘Secret Sauce’ For Creating Killer Content, According To Digital Pi
ABM is all the buzz in modern marketing. But creating a successful ABM campaign is easier said than…
Finny Friday: Digital Pi To Spill Details On ‘Secret Sauce’ Campaign
Add It To Your Calendar In today’s crowded B2B landscape, it’s more difficult than ever for marketers to…
Zaius Shares Tips To Formulating, Executing & Measuring Award-Winning Campaigns
How do you develop and execute a customer-centric campaign that appeals to your target audience, while also positioning…
Finny Friday: How Zaius’ Buyer-Focused Campaign Gives Audiences The ‘Netflix Experience’
There has been a lot of talk in the B2B community about creating the “Netflix Experience” for target…
