INSIGHTS
Our Curated Lives
By Gary Griffiths, CEO and Co-Founder, Trapit Like it or not, our lives are curated. Yet some businesses…
Crowdsourcing The Key Trends In B2B Marketing: Top 14 Tweets From #C2C14
Many of the top influencers in B2B marketing were extending the conversations from this year’s Content2Conversion. Here is…
6 Practices To Use Content To Reinforce
Your Brand
By Margaret Molloy, Global Chief Marketing Officer + Head of Business Development, Siegel+Gale This week I had the…
Why Metrics Matter In Content Strategy: How Custom Survey Data Can Drive the Lead Gen Engine and Drive ROI
By Amber Trendell, Global Marketing Programs Director, Autotask Benchmarks and key performance indicators (KPIs) are essential guide posts…
5 Essential Steps To Influencer Marketing Success
By Lee Odden, CEO, TopRank Online Marketing If you can find a way to solve multiple problems for…
Crossing the Content Marketing Bridge of Death
Written by Trip Kucera, VP & CMO-in-Residence, Harte Hanks Content & Data Solutions/Aberdeen Group Monty Python fans will…
Matthew Papertsian, SiriusDecisions: Test, Target, Learn And Measure Content Performance
Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers…
Christine Elliott, Crowe Horwath: Piecing Together The Engagement Puzzle
Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle,” and her marketing team is…
Have Marketers Shifted Too Much From The Human Touch?
Written by Dann Marty and Brian Teevan, ADP Inc. With increased focus on marketing automation tools and the…
