INSIGHTS
The What And Why of a Lead Management Process
By Cari Baldwin, President and Founder, BlueBird Strategies Lead management is is all about creating “one funnel” for…
Author Ardath Albee To Share Tips On Digital Relevancy At #C2C15
Marketers are generating volumes of content to help move prospects through the buying cycle. But in many cases,…
Reimagining Marketing: Developing A Content Marketing Team
By Karen Thomas-Smith, Vice President, Provider Marketing, Optum For most brands, the days are long gone when a beautiful,…
Driving Better Mobile Engagement With Your Content
By Paul Danter, VP of Sales and Marketing, Genwi Danter will be covering the topic of mobile content…
Talk With Your Prospects, Not At Them
By Seth Lieberman, CEO, SnapApp Marketers have only one job: Deliver value to their audiences. When marketers deliver…
Our Curated Lives
By Gary Griffiths, CEO and Co-Founder, Trapit Like it or not, our lives are curated. Yet some businesses…
Crowdsourcing The Key Trends In B2B Marketing: Top 14 Tweets From #C2C14
Many of the top influencers in B2B marketing were extending the conversations from this year’s Content2Conversion. Here is…
6 Practices To Use Content To Reinforce
Your Brand
By Margaret Molloy, Global Chief Marketing Officer + Head of Business Development, Siegel+Gale This week I had the…
Why Metrics Matter In Content Strategy: How Custom Survey Data Can Drive the Lead Gen Engine and Drive ROI
By Amber Trendell, Global Marketing Programs Director, Autotask Benchmarks and key performance indicators (KPIs) are essential guide posts…
