Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year’s B2B Content2Conversion Conference, hosted by Demand Gen Report.
During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how they can bring their campaigns to the next level by embracing new tactics and solutions.
Attendees were welcomed with complimentary margaritas, sunny skies, 80-degree weather and days jam-packed with educational content to help them become savvy, modern marketers. Here’s a breakdown of social posts, photos and key moments from the show:
STATS FROM THIS YEAR’S EVENT
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TOP 5 TWEETS FROM #C2C15
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Influencer content case study that won @TopRank a #C2C15 Killer Content Marketing Award http://t.co/PiHJZUYenm pic.twitter.com/uXpOONdkN6
— Lee Odden (@leeodden) February 18, 2015
Modern marketing plans should start with a spreadsheet, not a PowerPoint deck or media plan or creative brief. #c2c15
— Matt Heinz (@HeinzMarketing) February 18, 2015
work with an influencer and they’re friends for a day. Make someone influential and they’re a friend for a life. @LeeOdden #c2c15
— Michael Brenner (@BrennerMichael) February 17, 2015
LOL @eeestep gets real w/ current state of #demandgen #contentmarketing #C2C15 #B2BMarketing pic.twitter.com/TIADC5gpdQ
— Katie Martell (@KatieMartell) February 17, 2015
Buyers are 3X more likely to move away from pain than move towards potential gain. Focus content messaging on pain points @TRiesterer #C2C15
— Demand Gen Report (@DG_Report) February 18, 2015
#C2C15 Word CLOUD
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MOMENTS FROM #C2C15
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- Matt McKenzie presenting at the Content4Demand workshop.
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- Final badge preparations before the registration rush.
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- Registrants sported these awesome lanyards.
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- Content2Coachella opening night reception view.
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- #C2C15 team prior to the Content2Coachella opening night reception.
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- Registrants enjoying the music, food, drinks and atmosphere at Content2Coachella.
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- #C2C15 taking center stage!
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- Attendees enjoying food, drinks and a good time.
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- Thumbs up from one of our favorite attendees!
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- Attendee’s walking in and getting ready for the opening session with Andrew Gaffney.
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- Audio Video: check. Lights: check. Speakers: check. #C2C15 is ready to roll!
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- Giant #C2C15 social media presence on stage!
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- Attendees focused on the presentation.
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- Taking notes and tweeting!
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- Attendees focusing on some hard hitting facts and stats.
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- Lee Odden takes center stage.
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- Sponsors getting ready for the attendee rush during the first break.
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- Ardath Albee on stage.
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- Sponsors having in-depth conversations with attendees.
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- Swag, swag, and more swag!
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- Marketo’s booth at #C2C15.
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- #C2C15’s very own Sal LoSauro having some laughs with registrants.
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- Alicia Fiorletta going over how to engage millennials.
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- Tim Riesterer from Corporate visions having a conversation at their booth.
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- Have some popcorn during your break!
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- Tonya Vinas chatting it up with attendees at the Content4Demand Booth.
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- Booth reps from Double Dutch going over some of the highlights from this year’s app!
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- Hana Abaza during her ‘Ignite’ session.
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- I love conversion! LookBook HQ’s very own Nick on stage!
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- Seth Lieberman of SnapApp chatting it up with the audience.
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- Tim Riesterer taking it old school with pen and paper. #deathtopowerpoint
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- #C2C15’s Sal LoSauro and Andrew Gaffney enjoying the event!
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- #C2C15 panel on mapping a buyer’s journey with Dana Harder of Content4Demand.
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It was a monumental year for the B2B Content2Conversion Conference, and we hope you’ll be a part of our ongoing growth next year! Will we see you next year at #C2C16?
