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The Latest Approaches For Creating Audience-Centric Messaging

Still the foundational track of the B2B Marketing Exchange, the Content2Conversion track provides a mix of real-world case studies covering new content formats and campaign strategies, including interactive content, videos, podcasts and more. Attendees will learn new ways to develop more authentic, engaging content that relates to buyers throughout all the stages of their journey.

A taste of the

CONTENT2CONVERSION TRACK

CONTENT ROI: PUT YOUR METRICS WHERE YOUR MOUTH IS

THE NETFLIX EFFECT ON B2B BUYER ENGAGEMENT

HOW TO MAKE VIDEO MARKETING A MONEY-MAKER