With almost three-quarters of world trade flowing through indirect sales channels, it’s critical that companies stay current with the best practices and tool and technologies that help their partners generate demand for their products and services.

Since the addition of our Channel Marketing track to the B2B Marketing Exchange agenda in 2018, we’ve recruited top partner program practitioners and thought leaders to share their insights. For 2020, our Channel Marketing track reviews how the most forward-thinking channel leaders are optimizing their partner programs.