In this new track, we’ll feature some of the top thought leaders in channel marketing, addressing specific tactics and best practices for:
- “To-Partner” Marketing—Models for recruiting, onboarding and optimizing your partner channel to drive revenue and improve customer experience.
- “Through-Partner” Marketing—How advanced B2B brands are empowering channel partners with targeted programs, as well as how they are generating leads, tracking results and tying them back to ABM programs.
- “For-Partner” Marketing—Use cases and prescriptive guidance on how channel-focused organizations are enabling their partners with customized content and co-branded offerings.
Optimizing Through-Partner Marketing
To Through & For Partner Marketing
Applying Personas and Message Maps to Optimize Channel Marketing