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To-, Through- & For-Partner Marketing Strategies

Because channel ecosystems account for as much as 70% of all revenue, it’s critical that companies focus on helping their partners generate demand for their products and services.

That’s why our inaugural Channel Marketing track was such a hit in 2018. Now in its second year, this track will feature some of the top thought leaders in channel marketing, addressing specific tactics and best practices for mastering channel marketing.

A taste of the

CHANNEL MARKETING TRACK

TOP-OF-MIND TOPICS FOR CHANNEL MARKETERS

APPLYING PERSONAS AND MESSAGE MAPS TO OPTIMIZE CHANNEL MARKETING

TO, THROUGH, AND FOR PARTNER MARKETING