The Joy Of Painting (Your Audience)
For years, demand gen practitioners have preached that successful campaigns always start with your target audience. It’s all about your buyers, they say; their wants, needs, pain points and how they measure success. But who are they, really? Some marketers can paint a detailed picture of their buyers and their unique characteristics. Others, however, are […]
The Art And Science Of Newsjacking With Real-Time Content
#C2Cchat Tweets SUMMARY Marketers continue to struggle with producing consistent, quality content for their target audience. However, injecting your own ideas, and your company’s message, into a breaking news story can help boost content production, increase engagement and generate high-quality leads. Join online marketing strategist and author David Meerman Scott for a thought-provoking Twitter chat […]
20 Holiday Meals Delivered To Families Because Of Marketers Like You
We have a lot to be thankful for. Between our sellout conference last February and the anticipated sellout of the 2016 Content2Conversion Conference, we’re extremely lucky to be a part of such an awesome community of B2B marketers. In the days leading up to the Thanksgiving holiday, we wanted to not only express our own […]
Crafting Killer Content With KCA Winner Glassdoor
#C2Cchat Tweets SUMMARY This Twitter chat will dive deeply into the essential skills modern marketers need to have in their arsenal going into the New Year, including: Reaching target audiences in a multi – touch campaign; Producing buyer-focused content; and Creating more personalized content for target audiences WHEN? Monday, November 30th at 3:30pm ET / […]
Demand Gen Report Donates Proceeds From B2B Content2Conversion Conference Ticket Sales To The Community Food Bank Of New Jersey’s Holiday Food & Turkey Drive
Hasbrouck Heights, NJ, November 18, 2015 — Demand Gen Report, producer of the upcoming 5th annual B2B Content2Conversion Conference, will partner with The Community Food Bank of New Jersey to deliver food to local families in need. For every registration completed between November 16 and November 26, Demand Gen Report will provide a holiday meal […]
Demand Gen Report Opens Nominations For Fifth Annual Killer Content Awards
Hasbrouck Heights, NJ, Sept. 8, 2015 (GLOBE NEWSWIRE) — Demand Gen Report has announced that nominations are now being accepted for the fifth annual Killer Content Awards, which recognize organizations that have raised the bar in content marketing strategies and campaigns. Winners will be honored at an awards ceremony at the Fairmont Scottsdale Princess in […]
#C2C15 Recap: What You Missed
Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year’s B2B Content2Conversion Conference, hosted by Demand Gen Report. During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how they can bring their […]
Demand Gen Report Announces Winners of Fourth Annual Killer Content Awards
Demand Gen Report has announced the winners of the fourth annual Killer Content Awards, recognizing organizations that have raised the bar in content marketing strategies and campaigns. Winners will be honored at an awards ceremony at the Hyatt Regency Gainey Ranch Resort in Scottsdale, AZ during Demand Gen Report’s B2B Content2Conversion Conference (Feb 16-18), an […]
Better Content Marketing Is About Listening
TrackMaven recently posted a blog summarizing their analysis of 13.8 million pieces of content from B2B and B2C companies over 2013-2014. What they found illustrates just how difficult content marketing has become over the past several years: Over the past 24 months, brands steadily increased their output of content per channel; and The average engagement […]
SiriusDecision’s Jason Hekl To Discuss Next-Gen Demand Gen At C2C
Demand generation is a crucial aspect of today’s B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer. At the upcoming B2B Content2Conversion Conference/Demand Gen Summit, Jason Hekl, VP and Group Director of […]
The What And Why of a Lead Management Process
By Cari Baldwin, President and Founder, BlueBird Strategies Lead management is is all about creating “one funnel” for marketing and sales and aligning the teams around a shared process. Our clients need a new lead management process at various times, including: When they are implementing a new marketing automation system When they are moving from […]
Author Ardath Albee To Share Tips On Digital Relevancy At #C2C15
Marketers are generating volumes of content to help move prospects through the buying cycle. But in many cases, that content is not resonating with the buyer. In her new book, Digital Relevance, Ardath Albee, CEO of Marketing Interactions, outlines how marketers can develop content and strategies that drive results. In her session at the upcoming […]
Reimagining Marketing: Developing A Content Marketing Team
By Karen Thomas-Smith, Vice President, Provider Marketing, Optum For most brands, the days are long gone when a beautiful, on-message ad accompanied by an aggressive ad buy equaled maximum revenue. For business-to-business companies like the one I work for, the expansion of online media combined with the diminishing returns from traditional marketing and advertising has equaled […]
Driving Better Mobile Engagement With Your Content
By Paul Danter, VP of Sales and Marketing, Genwi Danter will be covering the topic of mobile content as part of the Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle. Check out the agenda and register once for the entire series. […]
Talk With Your Prospects, Not At Them
By Seth Lieberman, CEO, SnapApp Marketers have only one job: Deliver value to their audiences. When marketers deliver value, good things follow. It sounds easy. However, cutting through the noise to deliver value can be hard, and getting customers to trust that you have value to offer is also hard. Cutting Through The Noise There […]
Our Curated Lives
By Gary Griffiths, CEO and Co-Founder, Trapit Like it or not, our lives are curated. Yet some businesses believe they must rely only on content they’ve created. Walking down the aisles of my local supermarket the other day, it occurred to me that when it comes to groceries, the grocer plays a role similar to […]
Crowdsourcing The Key Trends In B2B Marketing: Top 14 Tweets From #C2C14
Many of the top influencers in B2B marketing were extending the conversations from this year’s Content2Conversion. Here is a recap of some of the most actively engaged posts, highlighting 14 of the top tweets from this year’s event: Content Marketing Trifecta: How to Repurpose, Reuse & Refresh Content – Intel’s @PamDidner at #C2C14 http://t.co/zzQ6ywK4mP — […]
6 Practices To Use Content To Reinforce
Your Brand
By Margaret Molloy, Global Chief Marketing Officer + Head of Business Development, Siegel+Gale This week I had the pleasure of moderating a panel on “C-Suite Perspectives on Content & Branding” at the B2B Content2Conversion Conference in New York. I convened the panel of Ted Smyth, Executive Vice President, Corporate Affairs at McGraw Hill Financial; Amanda Rubin, Managing Director […]
Why Metrics Matter In Content Strategy: How Custom Survey Data Can Drive the Lead Gen Engine and Drive ROI
By Amber Trendell, Global Marketing Programs Director, Autotask Benchmarks and key performance indicators (KPIs) are essential guide posts to help us understand where we are in the context of our peers, industry and competition. Without them, there is no understanding of metrics such as maximum (or minimum) threshold for productivity, revenue growth rates, efficiency, client […]
5 Essential Steps To Influencer Marketing Success
By Lee Odden, CEO, TopRank Online Marketing If you can find a way to solve multiple problems for your target audience with co-created influencer content and achieve high impact exposure, your brand will grow your own networks of influence. You will also expand your reach to new audiences and cultivate more specific influence as a […]
Crossing the Content Marketing Bridge of Death
Written by Trip Kucera, VP & CMO-in-Residence, Harte Hanks Content & Data Solutions/Aberdeen Group Monty Python fans will remember the iconic Bridge of Death scene from “Monty Python and the Holy Grail” in which the old man from scene 24, the Keeper of the Bridge of Death, asks the grail seekers three questions to acquire […]
Matthew Papertsian, SiriusDecisions: Test, Target, Learn And Measure Content Performance
Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers improve content performance. He said it is time to move beyond some of the current initiatives — aligning content, understanding the buyer’s journey, building personas and leveraging campaign framework — to hone in on metrics. We caught […]
Christine Elliott, Crowe Horwath: Piecing Together The Engagement Puzzle
Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle,” and her marketing team is continuously looking for ways to put more of the pieces together to get a clearer picture as to how buyers are interacting with content. In her presentation at the B2B Content2Conversion Conference, titled: Lead Nurture 2.0: Shifting […]
Have Marketers Shifted Too Much From The Human Touch?
Written by Dann Marty and Brian Teevan, ADP Inc. With increased focus on marketing automation tools and the concepts of lead nurturing and lead scoring in the past few years, marketers have been migrating to platforms that help them easily build email programs to target interested prospects. Clearly, the tools have helped drive better efficiencies […]
Tim Riesterer, Corporate Visions: Three Critical Selling Conversations You Must Enable with Content
We checked in with Tim Riesterer, CMO, Corporate Visions, as he prepares his presentation that is part of the new sales enablement track at this year’s B2B Content2Conversion Conference. His presentation is going to focus on the content that marketers need to create to articulate value at every stage of the buying process. “Conversion in […]
Creating Content That Pushes The Mental “Buy” Button
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible impulse to purchase. In his presentation at the upcoming B2B Content2Conversion Conference, David Lewis, Founder and CEO of DemandGen International, will discuss how that can be accomplished through neuromarketing. This new field of marketing research, which studies […]
Is Responsive Design Killing Content Marketing?
By Boaz Grinvald, CEO, BrightInfo According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive design — the design methodology of web sites that automatically adapt to the device or screen resolution at hand […]
“Unteaching” Customers And Breaking Through The Noise With Challenger Marketing
Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger Sale. The book has appeared on The Wall Street Journal’s Top 10 Business Books list more than a dozen times and has sold more than 185,000 copies on Amazon. Adamson is now applying the Challenger concept to […]
New Survey Examines Latest Content Trends
In Demand Gen Report‘s 2013 Content Preferences Survey, B2B buyers revealed that they rely on content more than ever before at all stages of the buying cycle. Trustworthy content that demonstrates value and relies on hard data wins the day over the all-too-typical sales messages. Some of the study’s significant findings: Most of the common […]
Why Content Is King In The New Retail Era
Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have become staples in business’ marketing repertoire to educate and engage potential buyers. But now, it’s time for the retailers to spread the (content) love. In a recent RTP feature, Managing Editor Kim Zimmermann, spotlighted retailers that are […]
