Like many businesses, Cedar entered unchartered territory in the first half of 2020. The pandemic had ushered in tremendous change and unpredictability, forcing the team to rapidly adapt and innovate its experiential marketing strategies.

Join Cedar’s Experiential Marketing Manager, Adrienne Lichten and Senior Director of Demand Generation, Caryne Say, to learn about Cedar’s shift to virtual experiential marketing and how the company delivered 21 experiences to keep customers engaged as they remain focused on ABM goals. You’ll also pick up insights and best practices for scaling into an experience-first marketing strategy, managing an end-to-end strategy virtually, and adapting your strategy within budget.