Growth is at the top of every B2B marketer’s agenda — and never more so than right now as we begin to envision the world post-Covid.

At this session, Craig Duxbury and Marc Keating of global agency Stein IAS, and Annie Garvey, VP of Marketing at WCG Clinical, will share a model that pivots marketing from growth enabler to growth driver. From strategy to planning to execution, the Original Growth Model provides a highly structured and actionable framework for marketing to provide maximum value back to the business, from brand progression to demand creation to revenue acceleration.

Through the Original Growth Model, you’ll discover:

• The roadmap to advanced marketing maturity and transformation;
• The clearest path to achieving ROMI; and
• The new “growth stack” — from strategic and creative foundations to technology and data platforms to engagement models.