The lines are often blurred when ustomer success team members collaborate with product marketing. Each company has their own approach on how the two teams contribute to customer and product success.
In this presentation, Priscilla Tenggara, Product Marketing Manager for Sellics Marketplace Analytics, will share how Customer and Product Marketing Teams can collaborate to help their respective focuses and ultimately grow the business. Additionally, she’ll care real-life examples and lessons from how her own team worked with Customer Success managers to increase retention rates. Attend to learn:
- Helpful tips to initiate and structure collaborations between the Customer Team and Product Marketing;
- Insights Customer Teams can gain from Product Marketing; and
- Using cross-functional teams to increase retention rates and performance goals.