We have all seen presentations on how to execute an ABM strategy. Getting the basics of strategy, processes and tools in place helps you execute. And maybe you are seeing great increases in click rates, email engagement, etc. But what if the revenue is not flowing from these efforts and most deals get stuck before reaching the middle of the funnel? It’s not time to change strategy, but to use this foundation and expand it in some very tactical ways throughout the organization.

Join Jeremy Middleton, Head of Marketing Strategy & Operations at Kenna Security, as he walks you through:

• Developing a strong, but simple, ABM foundation that involves setting key strategies with associated processes and tools;
• Working with your BDR team to make them ABM machines to increase efficiency, volume and quality of initial meetings; and
• Helping the sales team learn to nurture early-stage deals that increases low conversion rates leading to a dramatic increase in revenue.