Agenda

Updates released Monday mornings.

February 22

11:00 am ET

Escape From Content Overload: 5 Steps To Creating Highly Consumable Content

Dave Bruno
Aptos

Maisie Woolverton
Revionics

February 22

11:00 am ET

Visual Design With PowerPoint: How To Create More Compelling & Clearer Presentations

Kelvin Gee
Oracle

February 22

11:00 am ET

Matching Campaign Goals With Content Formats: Telling Stories That Support Go-To-Market Strategies

Lisa Wallace
Content4Demand

February 22

11:00 am ET

Applying ABM To Improve Conversions & Engagement With Targeted Audiences

Mark Ogne
ABM Consortium

February 22

11:00 am ET

From Backroom to Boardroom with Revenue Operations (RevOps)

Dr. Debbie Qaqish
The Pedowitz Group

February 22

11:00 am ET

A Roadmap Toward Developing A Revenue Engine

David Lewis
DemandGen

February 22

11:00 am ET

Precision Demand Marketing: Response To Revenue

Stephanie Swinyer
Integrate

Danny McKeever
Integrate

February 22

11:00 am ET

1 ABX Dashboard SFDC Funnel & 9 Lessons Learned

Jon Russo
B2B Fusion

Molly Walsh
CodeScience

February 22

12:30 pm ET

Leading With Empathy: Let Your Customer Become Your Best Brand Storyteller

Miri Rodriguez
Brand Storytelling

February 22

1:30 pm ET

Hosting Virtual Lunches To Delight Leads In A Digital World

Priscilla Genthner
GrubHub

Dr. Andrew Hagner
Hill's Pet Nutrition

Klaudia Tirico
Demand Gen Report

February 22

1:30 pm ET

The Future Of Intent: What To Look For In 2021

Andrew Mahr
Triblio

February 22

2:15 pm ET

How Siteimprove Saw 15X ROI From A Single Campaign

Jessica Pate
Siteimprove

Brittany Klokkenga
Sendoso

Leslie Barrett
Sendoso

February 22

2:15 pm ET

How PitchBook Uses Surveys To Build Brand Advocacy & Enable Marketing Success

Michelle Mendez
PitchBook Data Inc.

JoAnne Baldwin
PitchBook Data Inc.

Gabriella Di Fazio
SurveyMonkey

February 22

2:15 pm ET

Channel Partner Pipeline Pilot To Drive Incremental Business

Tim Schneller
Honeywell

Thomas Buba
True Influence

February 22

2:15 pm ET

How PTC Created A Better Buying Experience With A Real-Time Nurturing Strategy

Jen Dold
PTC

Cassandra Jowett
PathFactory

February 22

2:15 pm ET

How BMC Proved The Value Of Interactive Content & Ramped Up ROI

Stephen Watts
BMC Software

Holly Celeste Fisk
Content4Demand

February 22

2:15 pm ET

ABM Is A Journey: How LiveRamp Accelerated Pipeline Growth With A Phased ABM Rollout

Ben Coffee
LiveRamp

Andres Marquez
Dun & Bradstreet

February 22

3:00 pm ET

Synopsys Transforms Lead Gen Efforts During A Pandemic And Achieves 10x ROI

Kevin Collins
Synopsys

Mark Nachlis
B2Lead

February 22

3:00 pm ET

How To Create A Relevant & Proven Marketing Strategy

Sara Bochino
Integrate

Toni Schmelzle
SAP Concur

February 22

3:00 pm ET

How CodeScience Unified Its ABX Approach To Run Its Business On MQAs & Intent Data Insights

Molly Walsh
CodeScience

Jon Russo
B2B Fusion

Nirosha Methananda
Bombora

February 22

3:00 pm ET

Transforming Email Creation: How MSTS’ Non-Technical Marketers Became Agile Email Creators

Tara DePaepe
MSTS

Geoff Smith
stensul

February 22

3:00 pm ET

How HighRadius Aligns Their Revenue Team On An Account-Based Strategy With 6sense

John Whiteside
HighRadius

Jennie Lijewski
6sense

February 22

3:00 pm ET

Engaging Content For A Virtual World

Elaine Wargo
ON24

Zarina Stanik
Ceros

February 22

3:45 pm ET

Seizing Opportunity In An Uncertain Environment — A Case Study With Hubb & The 3% Conference

Lynn Edwards
Proper Planning

Allie Magyar
Hubb

February 22

3:45 pm ET

LAB: How Aventri Launched A Global Kickoff During A Pandemic

Cara Pelander
Aventri

Kristen Carvalho
Aventri

February 22

3:45 pm ET

LAB: Hit Your Number: How To Build A Revenue-Generating Digital Ad Program

Mitchell Hanson
ZoomInfo

Hussam AlMukhtar
ZoomInfo

February 22

3:45 pm ET

LAB: The Secret To Implementing ABX Playbooks That Drive Pipeline

Harmony Anderson
Outreach

Steve Ross
Outreach

February 22

4:15 pm ET

Networking / Speed Dating

February 22

4:50 pm ET

Reimagining Teams & Roles For The Digital-First Age: CMOs Sound Off

Heidi Bullock
Tealium

Jacqueline Woods
NielsenIQ

Megan Heuer
Winning By Design

February 22

5:30 pm ET

Virtual Reception

February 23

10:15 am ET

Morning Yoga

February 23

11:00 am ET

High-Impact Marketing Actions To Get Ready For The Rebound

Andy Crestodina
Orbit Media Studios

February 23

11:30 am ET

Networking / Speed Dating

February 23

12:00 pm ET

Virtual Field Marketing

Jason Liu
Uber for Business

February 23

12:00 pm ET

Building Stronger Marketing Alignment With Sales

Stephanie Kelly
Terminus

February 23

12:00 pm ET

Speaker Meet & Greet: Keynote Speaker & Author Miri Rodriguez

Miri Rodriguez
Brand Storytelling

February 23

12:00 pm ET

Speaker Meet & Greet: Keynote Speaker Andy Crestodina, Orbit Media Studios

Andy Crestodina
Orbit Media Studios

February 23

1:00 pm ET

How Okta Harnessed Drift To Scale Their Marketing & Sales Teams And Accelerate Revenue

Liz Kokoska
Okta

Kate Adams
Drift

February 23

1:00 pm ET

Building A Blueprint To A Closed-Won Deal

Nick Runyon
PFL

Eva Jackson
PFL

February 23

1:00 pm ET

How Does An ABM Company Actually Do ABM?

Michael Waldron
Uberflip

February 23

1:45 pm ET

Use Emotion To Engage B2B Buyers In Content Experiences

Ardath Albee
Modus

February 23

1:45 pm ET

Scaling Experiential Marketing By (Almost!) 2X To Keep Customers Engaged And Pipeline Moving Forward

Adrienne Lichten
Cedar

Caryne Say
Cedar

February 23

1:45 pm ET

Collaborative Innovation: ABM’s Next Frontier?

Rob Leavitt
ITSMA

Andrea Clatworthy
Fujitsu

February 23

1:45 pm ET

Harnessing The Big Bang: Strategies To Execute Channel Marketing In Fast-Expanding Ecosystems

Jay McBain
Forrester

February 23

1:45 pm ET

Sales Enablement 3.0: The Blueprint To Sales Enablement Excellence

Roderick Jefferson
Roderick Jefferson & Associates

February 23

1:45 pm ET

Marketing In The New Normal: 5 Ways B2B Brands Should Readjust Their Plans For 2022

Juntae DeLane
DeLane Digital

February 23

2:30 pm ET

Brand’s New Role In B2B Marketing

Cara Hogan
ClimaCell

Allie Bhutani
Conductor

Alicia Esposito
G3 Communications

February 23

2:30 pm ET

I Predicted Marketing Automation & It Changed Everything — Here’s What’s Next

Jon Miller
Demandbase

February 23

2:30 pm ET

Blast Open Doors & Accelerate Growth With An Account-Based Experience

Liz Anthony
ViON

February 23

2:30 pm ET

Realizing The Partner Experience Promise: How Cisco Delivers On It Today

Jeanne Quinn
Cisco Systems

Kristine Stewart
Channel Impact

February 23

2:30 pm ET

Leveraging Your Existing Marketing Programs & Content To Enable Your Sales Team

Pam Didner
Relentless Pursuit

February 23

2:30 pm ET

Speed to Market-ing: A Framework & Examples To Move Fast As A Team & Accelerate The Buyer’s Journey

Randy Frisch
Uberflip

February 23

3:00 pm ET

Networking / Speed Dating

February 23

3:30 pm ET

Why A “Culture Forward” Approach Leads To More Engaged And Fanatic Customer Promoters

Aimee Miller
AppFolio, Inc.

February 23

3:30 pm ET

Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

Brandi Starr
Tegrita

February 23

3:30 pm ET

ABM From Startup To Scale: How Teams Of 2 & 200 Take An Account-Based Approach

Devon Watts
RollWorks

Allison Dyer
RollWorks

February 23

3:30 pm ET

To Transform Your Partner Marketing Program, Find The Right Agency

Mike Gallagher
FireEye

Terry Moffatt
Channel Marketer Report

February 23

3:30 pm ET

The Secret to ABM Success? Engagement Enablement

Amanda Collette
Plex

Marne Reed
PFL

Alana Rhodus
PFL

February 23

3:30 pm ET

How 2020’s Marketing Trends Are Shaping 2021

Kyra Johanson
Salesforce Pardot

Brett Hannath
McAfee

February 23

4:15 pm ET

7 Steps To Cross-Channel Marketing Success

Priscilla Tenggara
Sellics Marketplace Analytics

February 23

4:15 pm ET

Remix Your Business Event Plan For The New Normal

Ruth Stevens
eMarketing Strategy

February 23

4:15 pm ET

Why B2B Marketers Need A People-Based Strategy In An ABM-Focused World

Aristomenis Capogeannis
NVIDIA

Dmitri Lisitski
Influ2

February 23

4:15 pm ET

Sales Enablement In A Digital-First World: Strategies For Supporting Remote Sales Teams & Virtual Interactions

Chip Day
ConferenceDirect

February 23

4:15 pm ET

5 Marketing Must-Haves To Make Your Startup An Industry Leader

Keren Fridman
Alcide

February 23

5:00 pm ET

How A Remarkable Client Experience Is Your Best Sales And Marketing Strategy

Dan Gingiss
The Experience Maker, LLC

February 23

5:30 pm ET

Networking / Speed Dating

February 23

6:00 pm ET

Fun (Virtual) Stuff

February 24

11:00 am ET

Couples Therapy For Revenue Leaders

Daniel Incandela
Terminus

Mike Weir
G2

Jay Baer
Convince & Convert

February 24

11:30 am ET

Networking / Speed Dating

February 24

12:00 pm ET

CMO Exchange (Invite Only)

February 24

12:00 pm ET

Speaker Meet & Greet: Keynote Speaker & Author Dan Gingiss

Dan Gingiss

February 24

12:00 pm ET

Digital Transformation — How Are You Making It Work?

Nathan Ulery
The Mx Group

Kelly Olson
The Mx Group

February 24

12:00 pm ET

Fix My Funnel

Cheri Keith
ON24

February 24

12:00 pm ET

All Things ABM

Rob Leavitt
ITSMA

February 24

1:00 pm ET

The AI Revolution Is Coming To Every Stage Of Your Buyer’s Journey

Amanda DePaul
Conversica

February 24

1:00 pm ET

Let’s Get Visual! How To Use Video To Build Demand (& Make It Part Of Your Content Culture)

Tyler Lessard
Vidyard

February 24

1:00 pm ET

How To Get 99% Of Your Partners Participating In Your Channel Program

Joel Montgomery
OneAffiniti

February 24

1:45 pm ET

Remixing Brand, Demand and Business Impact: How B2B Brands Across Industries Are Rethinking Their Approach Post-Pandemic

Michael Ruby
Retina Communications

Ted Kohnen
Retina Communications

February 24

1:45 pm ET

The New Campaign Toolkit: Tools And Tactics That Bring The Best Of Traditional Demand Gen And ABM

Hana Jacover
MadKudu

Breezy Beaumont
Alation

Matt Heinz
Heinz Marketing

February 24

1:45 pm ET

How Account-Based Marketing Could Have Helped Dunder Mifflin

Brad Beutler
Terminus

Ottavio Dattolo
Terminus

February 24

1:45 pm ET

Better Together Marketing: How Collaborating Vendors Create More Effective, Customer-Centric Campaigns

Larissa Crandall
Gigamon

Mandeep Khera
Gigamon

Dave Burns
Gigamon

February 24

1:45 pm ET

The Expanding Role Of SDRs: Why B2B Organizations Are Stepping Up The Contributions & Opportunities For Key Contributors On Front Lines

Nikki Ivey
SDRDefenders

Brooke Bachesta
Outreach

Brian Vital
ZoomInfo

February 24

1:45 pm ET

Pilot To Program: How To Elevate B2B Influence To Always-On

Lee Odden
TopRank Marketing

February 24

2:30 pm ET

How Boomi Overcame Virtual Event Fatigue With A Binge-Worthy Formula For Success

Damon Waldron
Boomi

Ryan Yoo
Folloze

February 24

2:30 pm ET

0 To 60: How Caroo Launched An ABM Program In 60 Days

Torrey Dye
Caroo

February 24

2:30 pm ET

Marketplace Marketing: Best Practices For Capturing B2B Buyer Attention In Digital Storefronts

Christine Alford
Microsoft

February 24

2:30 pm ET

Greatest Hits For Growth Marketing: Tried & True Tactics For Finding Growth Levers

Elle Woulfe
InVision

February 24

3:00 pm ET

Networking / Speed Dating

February 24

3:30 pm ET

Results Remix — The Power Of Case Studies

Lisa Maxwell
Mastercard

February 24

3:30 pm ET

Key Learnings From Successful Account-Based Engagement Campaigns At Microsoft

Kristin Rieber
Microsoft

February 24

3:30 pm ET

ABM AF (A Foundation): ABM Is Working, Sorta… What’s Next?

Jeremy Middleton
Kenna Security

February 24

3:30 pm ET

Marketing Strategy Session

February 24

4:15 pm ET

Networking / Speed Dating

February 24

4:45 pm ET

Virtual Reception

February 25

On-Demand

Virtual Events Certification

Drift

February 25

12:00 pm ET

VIRTUALIZED 2021

February 25

12:00 pm ET

ABM Certification: Foundations

February 25

2:00 pm ET

Remix, Re-Engage & Re-Activate: The New Model For Experiential Marketing In A Digital-First World

Mark Bornstein
ON24

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