5 Marketing Must-Haves To Make Your Startup An Industry Leader

February 23
4:15 pm – 4:45 pm ET
Keren Fridman
Keren Fridman
Alcide



Good marketing can make a 20-employee company look like a 200-employee company. Everyone knows the meager beginnings of companies such as Apple and Hewlett-Packard. Those companies became leaders in their field because of their tenacity, technology and ability to market their brand and products effectively.

How can a small startup position themselves to reach similar heights? Join this session to learn how Keren Fridman, Director of Marketing at Alcide, developed a comprehensive strategy that incorporates five key elements for success. You’ll learn how to:

  • Optimize web site content and experiences in order to maximize inbound lead traffic and engagement;
  • Develop a consistent cadence of valuable content promoted across blogs and social media; and
  • Embrace new and emerging communities, such as Reddit, to meet buyers where they are.

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