Good marketing can make a 20-employee company look like a 200-employee company. Everyone knows the meager beginnings of companies such as Apple and Hewlett-Packard. Those companies became leaders in their field because of their tenacity, technology and ability to market their brand and products effectively.

How can a small startup position themselves to reach similar heights? Join this session to learn how Keren Fridman, Director of Marketing at Alcide, developed a comprehensive strategy that incorporates five key elements for success. You’ll learn how to:

• Optimize web site content and experiences in order to maximize inbound lead traffic and engagement;
• Develop a consistent cadence of valuable content promoted across blogs and social media; and
• Embrace new and emerging communities, such as Reddit, to meet buyers where they are.