What better way to kick off Season 7  of the B2BMX Podcast than with an exclusive interview from the B2B Sales & Marketing Exchange in Boston!? Co-host Kelly Lindenau sat down with Brooke Sellas, Founder & CEO of B Squared Media, who put on an amazing session at the event and was kind enough to share even more insights with our audience.

It’s safe to say Sellas did not disappoint: She shared an abundance of tips and tricks for implementing a successful marketing strategy while utilizing social media. Throughout the episode, Sellas dove deeper into:

• The role social media plays in B2B marketing and how practitioners can leverage it;
• How to understand customer voices and incorporate them into marketing strategies;
• The best strategies to harness the power of social media listening; and
• The value of ABM.