July 24, 2019

JDA Software Exec Discusses Role Of Cause Marketing In B2B

by Elise Schoening | Jul 24, 2019 | News

B2B marketers have a lot on their plate: demand generation, lead nurturing, ABM and more. But marketers shouldn’t get so lost chasing after leads that they forget about the big picture and the powerful affect they have over brand image and building customer loyalty...