Content fuels campaigns, but the positive customer experiences garnered from the right content help accelerate and close more deals. During the opening session of the Content2Conversion track, Christine Polewarczyk, Service Director, Content Strategy and Operations at...
Only 23% of marketers say their ABM program are exceeding or greatly exceeding organizational expectations, according to Demand Gen Report research. In a panel discussion at B2BMX, Adam Goyette, VP of Marketing at G2 Crowd, will offer tips to help B2B brands...
ABM adoption is on the rise and marketers are reaping the benefits — in fact, 86% say it boosts win rates. According to Justin Gray, Founder and CEO of LeadMD, the key to outperforming organizational expectations is developing an ABM strategy that is buyer centric and...
B2B buyers are increasingly expecting consumer-like experiences. In order for marketers to satisfy buyer needs and create a seamless journey, they must first ensure they are in tune with sales. Christina McKeon, Service Director of Portfolio Marketing at...
AI is more than just a buzzword. It is a business imperative for B2B brands to better understand their consumers, improve their marketing campaigns and get ahead.Erin Bohlin, Senior Research Director of Demand Creation Strategies at SiriusDecisions, spoke to Demand...
