Creating Content That Pushes The Mental “Buy” Button
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible impulse to purchase. In his presentation at the upcoming B2B Content2Conversion Conference, David Lewis, Founder and CEO of DemandGen International, will discuss how that can be accomplished through neuromarketing. This new field of marketing research, which studies […]
Is Responsive Design Killing Content Marketing?
By Boaz Grinvald, CEO, BrightInfo According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive design — the design methodology of web sites that automatically adapt to the device or screen resolution at hand […]
“Unteaching” Customers And Breaking Through The Noise With Challenger Marketing
Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger Sale. The book has appeared on The Wall Street Journal’s Top 10 Business Books list more than a dozen times and has sold more than 185,000 copies on Amazon. Adamson is now applying the Challenger concept to […]
Will B2B User Marketing Be The Next Big Thing?
By Tony Zambito, a buyer persona consultant and a veteran in the buyer person The wave of digital technology and transformation continues to spread. Changing buying behavior in ways unimagined. Interactions between companies and their customers have changed forever. Buyers are empowered. And, now users are empowered with a powerful new voice of influence in […]
Why Are 76% of Content Marketers Forgetting Sales Enablement?
By Tony Zambito, a buyer persona consultant and a veteran in the buyer person 24%. That is it. At the recent HubSpot Inbound Conference in August, this percentage was mentioned. It represents the percentage, from HubSpot’s recent State of Inbound Marketing report, of marketers surveyed who had no agreements with sales on defining lead responsibilities. […]
5 Steps to an Irresistible Content “Sandwich”
By Pawan Deshpande, Founder and CEO, Curata Many content marketers struggle to “feed the content beast” with a steady stream of useful, relevant information. Creating a tasty smorgasbord of content requires an understanding of your readers and a willingness to use available ingredients in creative ways. If created and curated content is like a main […]
Data Quality Top Concern Of Tech Marketers, Survey Reveals
The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation systems, according to a new study from DiscoverOrg, a sales and marketing intelligence tools provider. In the report, Room for Improvement: Data Quality Impacting CRM and Marketing Automation Usage at IT Companies, 33% of the 359 respondents […]
Why Content Is King In The New Retail Era
Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have become staples in business’ marketing repertoire to educate and engage potential buyers. But now, it’s time for the retailers to spread the (content) love. In a recent RTP feature, Managing Editor Kim Zimmermann, spotlighted retailers that are […]
New Survey Examines Latest Content Trends
In Demand Gen Report‘s 2013 Content Preferences Survey, B2B buyers revealed that they rely on content more than ever before at all stages of the buying cycle. Trustworthy content that demonstrates value and relies on hard data wins the day over the all-too-typical sales messages. Some of the study’s significant findings: Most of the common […]
Content Engagement Scoring, Social Shaping The New Rules Of Marketing
By Kim Zimmermann, Managing Editor, Demand Gen Report Image courtesy of Demand Gen Report Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging with their content. That was one of the themes of the presentations at The New Rules of Marketing, a recent Marketo online event. […]
Marketers Strive For A Holistic View Of Buyers
It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming more important to […]
Content And Commerce Have Finally Converged!
By Alicia Fiorletta, Senior Editor, Retail TouchPoints Image courtesy of Retail TouchPoints Well, sort of. Based on attendance here at #FashionDigitalNY, very few have “content” in their titles and allocate funds for content strategies. But this panel is chock-full of great thought leaders in the content marketing space: from solution providers, to agencies and even […]
