Agenda Overview
Practical Learning for Modern Marketers
At B2B Marketing Exchange, every session is built to deliver real-world value, combining cutting-edge insights, practical strategies, and peer-driven learning. From inspiring keynotes to hands-on workshops, you’ll gain the tools to turn today’s challenges into tomorrow’s competitive advantages.
Whether you’re leading a demand gen team, building a content engine, or redefining your go-to-market strategy, our agenda is tailored to support your growth at every level.
BREAKING THROUGH THE NOISE
Today’s buyers are researching on their own, requiring more self-service experiences. Marketers are tasked with delivering relevant, authentic and hyper-personalized content/messaging.
DOING MORE WITH LESS
Sizes of orgs have shrunk, and so have budgets. Marketers are constantly being asked to do more with less while maintaining profitable growth.
BUILDING A STRONG BRAND IDENTITY
Stand out with a brand identity that builds trust, reinforces your value, and creates loyal buyers.
THE NEXT STEPS IN AI
See, how it continues to reshape the way marketers work. How leading B2B brands are using AI to improve productivity, personalize experiences, and uncover insights that drive smarter decisions and stronger results.
B2B marketing speakers
turning expert insight into action
Get smarter, faster. Join 50+ of the sharpest minds in B2B for practical sessions packed with strategies you can put into practice. Gain real-world insights on AI, measurement and attribution, and what it takes to win in a cookieless future from marketing leaders from LinkedIn, Atlassian, Salesforce, GitLab, OpenAI and more. Leave with fresh ideas, sharper strategy, and a stronger network.
SPEAKERS THAT LEAD THE INDUSTRY
Our 2026 keynote lineup features a powerhouse group of innovators defining the next frontier of B2B. From Benedict Evans analyzing the macro-economic shifts of the AI revolution to Dane Vahey of OpenAI providing a direct look at how generative intelligence is reshaping the modern enterprise, these sessions move past the hype into real-world application. You will also hear from Elfried Samba on building magnetic brands in traditionally “unsexy” industries and Atlassian’s Ashley Faus on maintaining human-centered trust in an increasingly automated lifecycle.
