Venue

Hyatt Regency Scottsdale
Enjoy Your Stay While Attending #B2BMX.

Save up to $200 when you book your room through our group rate!

Hyatt Regency Scottsdale

Enjoy Your Stay While Attending #B2BMX.

Save up to $200 when you book your room through our group rate!

Hyatt Regency Scottsdale

Enjoy Your Stay While Attending #B2BMX.

Save up to $200 when you book your room through our group rate!

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FAMILY FRIENDLY SCOTTSDALE

Resort & Spa

Discover the infinite beauty and natural wonders of the Sonoran Desert encompassing our breathtaking 27-acre Scottsdale family resort. Set amidst flowering cactus and framed against the majestic McDowell Mountains, our Arizona destination is surrounded by adventures and miles from the ordinary. Enjoy stunning views blended with intriguing Native American culture as you take advantage of our indulgent lifestyle amenities.

Activities
Spa Avania

Seek solitude from the Scottsdale, Arizona desert at the Spa Avania. Awaken, rejuvenate, and unwind as you indulge in the blissful treatments at our spa located in Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch.

Play one of the top rated golf courses in the country, exclusively available only to private club members and the guests of Hyatt Regency Scottsdale Resort & Spa. Surrounded by incredible scenery, Gainey Ranch Golf Club offers an exciting year-round challenge for golfers of any skill level.

ACTIVITIES
Golf

About Our Rooms

Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch features 493 rooms and suites with balconies and terraces offering breathtaking sunsets, mountain, or golf course views.

Featured Amenities

  • Access to the 24-hour StayFit™ Gym and fitness classes
  • Recreational poolside activities
  • Live nightly entertainment
  • Bicycle rentals
  • Chipping and putting access at Gainey Ranch Golf Course
  • Wireless internet access
  • Shopping shuttle
  • Welcome Beverage
  • Golf Bag Storage
  • Tennis court use
Pool

The resort’s water playground has long been a favorite of resort guests, providing 10 swimming pools, 20 fountains, 45 waterfalls, and a 30’, 3-story high-speed waterslide to enjoy. Your poolside needs will be met by our H2Oasis, offering favorite foods alfresco, beverages, and tropical cocktails.

Exercise on your own schedule in the 24 hour StayFit™ gym at our luxurious Scottsdale spa fitness center. Natural light enhances the state-of-the-art fitness center boasting the latest LifeFitnessTM cardio equipment with built-in LCD workout displays and digital television monitors, as well as LifeFitness™ weight machines and free weights. Beach cruisers and kids’ bikes are available with the valet team. Please see the concierge for a jogging map of our 27-acre property.

Fitness Center
Dining

Eight on-site restaurants and bars, serving fresh Southwestern cuisine, poolside café and cocktails, traditional Italian food and steaks, and live music.

Address

7500 E. Doubletree Ranch Road
Scottsdale, Arizona, USA, 85258

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How To Turn Events Into A Measurable, Pipeline-Generating Machine

On average, B2B Marketers are investing 18% of their annual budget in events, according to Forrester Research. Events — in all forms — are the single largest demand program expenditure, held back by outdated, siloed and resource-intense efforts, one of the hardest to measure. And yet, it’s the demand source most coveted by sales teams.

With the large expenditure and resource commitment, teams are under pressure to deliver and show clear contribution to pipeline and revenue. It is a perfect time for a fresh approach — starting with strategy, how to deliver the right event qualified leads, convert to opportunity and to thoughtfully measure and deliver results.

This workshop led by event and demand marketing leaders will provide strategy, hands-on advice, real-world case studies and an “Events-to-Pipeline Playbook” that you can put to work immediately to:

  • Develop an events demand strategy and metrics, with and without sales
    Exercise: Shaping a Strategy Development Framework
  • Create the right events mix, types and formats to deliver target prospects
    Exercise: Building Your Events Model & Audience
  • Turn attendees’ engagement, experience and capture into Event Qualified Leads
    Exercise: Defining Event Lead Capture and Process
  • Orchestrate a speedy, impactful event follow-up strategy and process
    Exercise: Establishing A Next Best Action Event Lead Plan
  • Measuring event effectiveness and impact
    Exercise: Developing Your Events Dashboard and Pipeline ROI

Demand Generation Masterclass & Certification

It’s 2020 and time to level-up your expertise in the essential aspects of Demand Generation. By attending this session, you’ll leave B2BMX with the knowledge and expertise needed to approach several of the core initiatives for high-performance B2B Demand Generation. Class certification certificates will be provided to attendees along with PowerPoint templates, workbook tools and a supporting textbook, Manufacturing Demand, to take back to your office and apply what you’ve learned.

Attendees to this workshop should be in either Demand Generation, Marketing Operations, Marketing Automation or Marketing Leadership roles. The session is restricted to marketing practitioners only and outside consultants will not be admitted. Attendees should have one of the leading marketing automation systems to get the most relevant value from what is being taught including Marketo, Eloqua or Pardot along with Salesforce as your company CRM.

This workshop will cover the following topics, frameworks and demand generation principles:

  • The Demand Generation Framework — A holistic approach for driving revenue that spans Demand Creation, Demand Management and Demand Expansion.
  • Essential Lead Management Principles and Techniques – You’ll learn how to design and implement a demand funnel, lead scoring and corresponding lead nurturing programs needed to optimize lead conversion.
  • Sales Enablement Pro Tips – See examples of ways you can enhance your lead, contact and account layouts in Salesforce to help sales be more effective in their engagement with leads.
  • ABM Programs – You’ll learn the TEAM framework for ABM that covers targeting, engaging, activation and measurement. You’ll learn how to approach an ABM initiative at your company and what it takes to be successful. This portion will include a walk through of a sample ABM program and the tools used to implement it including Marketo, Engagio and Salesforce.
  • Measurement & Reporting – You’ll learn the essential KPIs for marketing in 2020 and how to capture and report on them. The section will teach the proper techniques for configuring, capturing and reporting on campaign attribution within Salesforce.
  • MarTech Essentials – We will discuss the seven primary MarTech categories, and which tools to consider in your stack to help you cut through the noise.
  • Data – None of the above will be met with success unless your marketing automation and CRM data is pristine. The workshop will cover techniques and tools to get your data clean and keep it that way.