Industry Leaders Offer New Perspectives On B2B Marketing At #B2BMX
Successful B2B companies must continually make innovative decisions throughout their organization to stay ahead in a competitive market. This…
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Get 1:1 Time With Top CMOs At #B2BMX
Participation from executives at the top of the marketing food chain has increased significantly at the B2B Marketing…
Finny Friday: Tempur Sealy Sales Reps Deliver A Unique Brand Story With Interactive Content
Positioning sales reps to have meaningful conversations with prospects is pivotal to closing deals. But reps struggle to…
Finny Friday: Uberflip Gains Valuable Buyer Insights With Interactive Content
The B2B landscape is flooded with content — both good and not-so good. To stand out and stay top-of-mind with…
5 Main Drivers For Measurable ROI In A Multichannel Campaign
Driving measurable ROI with any campaign requires a firm understanding of objectives, KPIs and what buyers need to…
Finny Friday: Equifax Drives Measurable ROI Through Webinar-Fueled Multi-Touch Campaign
Buyers expect vendors to understand everything about their industry, company needs and specific pain points. B2B marketers are…
Does Your Content Have What It Takes To Win Big At #B2BMX 2019?
Last year during #B2BMX 2018, brands such as LinkedIn, SAP and Paycom won the coveted Finny trophy at…
Finny Friday: ChannelAdvisor Drives Conversations With Target Accounts Via Direct Mail Campaigns
Email, social media and mobile are prominent channels in the B2B digital age. But sometimes going against the…
Finny Friday: How Siemens PLM Fuels Content Campaigns With FAQs
Identifying buyer pain points and leveraging that insight to educate prospective customers is vital for buyer-centric content campaigns.…
Killer Content Takeaways: 5 Steps To Amplifying Top-Of-Funnel Campaigns
Buyers are consuming information in a variety of new ways — especially in the B2B community. Podcasts, in…
