Lee Odden Divulges Key Ingredients For Influencer Marketing Success
Industry research shows a majority of marketers (55%) plan to allocate more of their budget for influencer marketing…
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The Marketing Advisor Network’s Samantha Stone Discusses Authentic Marketing In The Age Of AI
Sixty-four percent of marketers find using AI-powered tools very valuable to their organization, and AI adoption rates are…
You Decide: Which Company Should Win The First Ever B2B’s Choice Award?
This year at the B2B Marketing Exchange, we’re introducing a brand new category to the Killer Content Awards and…
Exclusive Q&A: Keynote Speaker Tim Washer Discusses Humanizing B2B With Empathy, Humor
Who says B2B brands can’t be fun? For the comedian, producer and former B2B marketer Tim Washer, dropping…
Avoid The FOMO: Your Guide To Unlimited Post-B2BMX Fun In Scottsdale
Dry, desert heat in February. Sunshine and palm trees. Need I say more? It’s not often you get…
Top B2B Marketers Share 2019 Resolutions
As 2018 comes to a close, it’s time to reflect on your goals for the New Year and…
B2Brie: Is Your Content Marketing Strategy Swiss Cheese?
A refined, effective content marketing strategy is a lot like Brie cheese — it takes the right ingredients,…
Parks And B2B: Which Type Of Marketer Are You?
Every organization is made up of a cast of characters, each person bringing their own set of skills…
Common Scenarios In An ABM Program Rollout: As Told By Seinfeld Gifs
What’s the deal with ABM programs? We’ve heard a variety of stories that show how B2B businesses formulated…
See Why #B2BMX Should Be On Your Radar In 2019
Since its inception, the B2B Marketing Exchange has become the place to be for B2B. Featuring specialized sessions on content marketing, sales, demand…
